How it works

Live on air in one afternoon

LtvAdx integrates with your existing CDN and CTV platform — no custom player SDK required.

01

Connect your CTV channel

Register your FAST channel, linear stream, or CTV app in the Publisher Portal. Add your HLS origin URL and configure your SCTE-35 break points in minutes.

02

Define ad breaks & inventory

Set ad pod structure — break duration, slot count, floor CPMs, category block lists, and competitive separation rules. LtvAdx manages pacing and frequency caps automatically.

03

Load demand

Activate direct IO campaigns, connect OpenRTB 2.6 DSP demand, or negotiate PMP deals. The waterfall engine runs all tiers in priority order on every ad break.

04

Ad break — decisions in <10ms

When a SCTE-35 cue triggers, LtvAdx resolves the household, runs the waterfall, and returns VAST 4.2 or a stitched SSAI segment within milliseconds — at any scale.

VAST 4.2 ad tag
# Step 4: Configure VAST endpoint in your CTV player
GET https://ads.ltvadx.com/vast
  ?channelId=YOUR_CHANNEL_ID
  &hhId={{HOUSEHOLD_ID}}
  &ua={{USER_AGENT}}
  &ip={{CLIENT_IP}}
  &w=1920&h=1080&dur=30

# Returns VAST 4.2 XML with MediaFile + tracking beacons
# Decision in <10ms · HouseholdID freq cap enforced

Who it's for

Built for every side of the TV marketplace

Purpose-built workflows per stakeholder — not one-size-fits-all point solutions.

Technology

Purpose-built for the TV ecosystem

Every layer of the stack is TV-native — not adapted from digital display.

Linear + CTV unified in one exchange

Unify linear spot, CTV in-stream, and FAST ad pods under a single deal ID and reporting layer. Frequency caps work across every screen in the household.

  • Linear + CTV + FAST in one platform
  • Cross-screen household frequency capping
  • VMAP 1.0.1 pod scheduling
  • SCTE-35 break detection
  • Deal priority waterfall (direct → PMP → open RTB)
ltvadx_integration.sh
// SCTE-35 break detected — auction fires
POST /vast?channelId=espn-ctv
  &householdId=hh_a1b2c3
  &breakType=MID_ROLL
  &podSize=2
  &maxDuration=90

// Response: VAST 4.2 XML in <10ms
<VAST version="4.2">
  <Ad id="ltv_12345"><InLine>
    <Duration>00:00:30</Duration>
    <Impression>https://track.ltvadx.com/...</Impression>
  </InLine></Ad>
</VAST>

Design Partner Program

Built alongside early partners

We're accepting design partners across publishers, advertisers, operators, and ad networks. Partners get direct roadmap access, priority onboarding, and partner-rate pricing.

Platform verified against IAB specifications

VAST 4.2

Full IAB event tracking — impression, start, quartile, complete, skip, error

OpenRTB 2.6

Video object, schain enforcement, GPP privacy string, bid-landscape logging

SSAI · HLS/DASH

SCTE-35 cue detection, manifest stitching, beacon reconciliation

TCF 2.2 · CCPA

Consent string propagation, geo-aware enforcement, publisher CMP passthrough

Publisher

FAST channel or CTV publisher

Direct access to the engineering team, roadmap input, and priority onboarding. Ideal for publishers ready to move beyond simple VAST tags to SSAI, HouseholdID, and real yield reporting.

  • Dedicated onboarding engineer
  • Custom floor price configuration
  • Weekly yield review for 90 days
Advertiser / Agency

Brand or media agency

Shape how reach-and-frequency planning, HouseholdID targeting, and brand-lift measurement work. Your campaigns run at partner rates; your feedback ships as features.

  • Brand lift study included (first campaign)
  • Access to beta measurement APIs
  • Named contact on the product team
Operator

DTH / IPTV / vMVPD operator

Co-develop the addressable linear workflow — SCTE-35 integration, household identity, consent management, and operator revenue share. Two-week integration target with dedicated support.

  • SCTE-35 integration support
  • Operator portal early access
  • Revenue share negotiated upfront
Ad Network

DSP or demand aggregator

Connect your demand to CTV and FAST supply via OpenRTB 2.6 with schain enforcement, IVT scoring, and real-time bid-landscape visibility. Sandbox environment available on day one.

  • OpenRTB sandbox on signup
  • SPO scoring integration
  • Bid-landscape API access
Apply for a design partner slot

Limited slots — reviewed within 48 hours on weekdays

Start trading TV

The big screen deserves a purpose-built exchange

Unify CTV, FAST, and addressable linear in one platform. VAST 4.2, SSAI, OpenRTB 2.6, and HouseholdID — live in 48 hours, not quarters.

Book a demo Explore free sandbox
No minimum spend48-hour account reviewVAST 4.2 + SSAI docs includedIAB-compliant stack
IAB-compliant

<10ms

VAST decision latency

p99 under 15ms — product specification

IAB-compliant

7-tier

HouseholdID graph tiers

UID2 · PPID · ADID · DeviceID · ACR · IP/24 · fingerprint

Illustrative platform metrics · System status

VAST 4.2VMAP 1.0.1OpenRTB 2.6schainTCF 2.2CCPASCTE-35HouseholdID