Question 1

Is LtvAdx free to sign up?

Accepted Answer

Yes. Creating a publisher, advertiser, agency, ad network, or operator account is free and does not require a credit card at signup. After email verification, our team reviews and activates accounts within 24 hours on business days.

Question 2

What account types can I choose?

Accepted Answer

Publisher (monetise CTV/FAST/linear inventory), Advertiser (run campaigns across the network), Agency (manage multiple advertiser clients), Ad Network (connect DSP seats via OpenRTB), and Operator (manage addressable TV inventory and household segments). Select the role matching how you will use LtvAdx at signup.

Question 3

How long does account approval take?

Accepted Answer

Most accounts are reviewed and activated within 24 hours on business days. You will receive an email when your account is ready. You can explore the dashboard in a limited preview state while waiting.

Question 4

What is the difference between an agency and an ad network account?

Accepted Answer

An agency account manages multiple advertisers — creating campaigns and deals across them from one workspace. An ad network account connects a DSP seat to LtvAdx via OpenRTB 2.6 to bid on publisher inventory programmatically.

Question 5

Where do I sign in after approval?

Accepted Answer

Use Sign in on ltvadx.com/login with the same email and password from signup. After a successful sign-in you are taken to the dashboard at app.ltvadx.com without entering credentials again. Password reset is available from the forgot-password flow.

Question 6

Can I explore the dashboard before adding credits?

Accepted Answer

Yes. After approval, publishers can configure channels and ad breaks, and advertisers can create campaigns and line items, before any credits are needed. Credits are only required to serve or receive live impressions.

Question 7

What is LtvAdx in simple terms?

Accepted Answer

LtvAdx is a CTV ad exchange: publishers sell CTV and linear TV inventory, advertisers buy it with household-level frequency caps and targeting, and a VAST 4.2 ad server decides which ad to show at each break from an in-memory snapshot. Delivery, VCR and revenue reporting are built in.

Question 8

What is VAST and how does it work?

Accepted Answer

VAST (Video Ad Serving Template) is the IAB standard for CTV ad delivery. Your CTV app requests a VAST URL from LtvAdx at each ad break. LtvAdx picks the ad and returns VAST 4.2 XML with the video, signed tracking URLs and the click URL. The player plays the ad and fires the impression and quartile URLs as it progresses.

Question 9

What is SSAI and when should I use it?

Accepted Answer

SSAI (Server-Side Ad Insertion) stitches ads into the HLS or DASH stream before the player receives it. LtvAdx's SSAI endpoints exist but are not ready for live traffic yet — they return a fixed template manifest without an ad decision or tracking. Use client-side VAST or VMAP today, and talk to us if you need SSAI.

Question 10

How does the ad selection waterfall work?

Accepted Answer

A live direct-sold campaign on the channel wins first. Otherwise every line item is checked against 26 filters (flight, channel, break type, duration, platform, country, audience, floor CPM, frequency cap, budget, wallet…). Among those left, the highest deal priority wins — direct-sold, programmatic guaranteed, direct IO, addressable, PMP, open auction — then the highest bid CPM. When configured, external DSPs can outbid an open-auction winner within a 100ms deadline.

Question 11

How fast is the ad decision?

Accepted Answer

The ad server decides from an in-memory snapshot of live campaigns, refreshed every 15 seconds — no database read while deciding. The only lookups are Redis reads for frequency caps, audience segments and spend. External RTB bids have a 100ms deadline.

Question 12

What platforms does LtvAdx support?

Accepted Answer

Any player that can request VAST 4.2 or VMAP: Roku (BrightScript/SceneGraph), Amazon Fire TV, Samsung Tizen, LG webOS, Android TV, Apple TV and web players. The VAST integration guide has Roku and Android TV examples.

Question 13

How do I monetise my CTV channel with LtvAdx?

Accepted Answer

Create a channel in the Publisher Portal, set a floor CPM, and submit it for admin approval. Once approved, copy the VAST URL from the VAST Tag Generator and have your CTV player request it at each break with the break type and a household id. Impressions and revenue appear in your portal within minutes.

Question 14

What is a channel in LtvAdx?

Accepted Answer

A channel represents a single streaming app or linear TV stream — for example, your Roku FAST channel or Samsung Tizen app. Each channel has its own floor CPM, platforms, content model and metadata. One publisher account can manage multiple channels.

Question 15

What is a floor CPM?

Accepted Answer

Your floor CPM is the minimum bid a line item needs to serve on your channel. Line items of every deal type must clear it, and so must inbound OpenRTB bids. Your own direct-sold campaigns are not subject to it.

Question 16

What is fill rate and why is mine low?

Accepted Answer

Fill rate is the share of ad requests that return an ad. Low fill usually means: the channel is not yet approved, no active line item targets your channel, platform or break type, your floor CPM is above the bids, or households have reached their frequency caps. Your Fill Rate page shows the trend per channel; ask us with an X-Request-Id for the exact reason on a request.

Question 17

Does LtvAdx read SCTE-35 cues from live streams?

Accepted Answer

Not yet. SSAI does not fetch your origin stream or detect SCTE-35 cues today. For live streams, have your player or playout system request a VAST tag at each break with breakType and duration.

Question 18

Do you take a revenue share on direct deals?

Accepted Answer

For your own direct-sold campaigns, LtvAdx charges a serving fee (default $0.50 CPM) and takes no share of the deal. For impressions bought by LtvAdx advertisers, your revenue share agreement sets your share; without one, the default is 70% to you and 30% to LtvAdx. For external DSP wins you keep 81% of the clearing price. Custom rates can be agreed. There is no subscription fee.

Question 19

How do I get paid?

Accepted Answer

Each month's earnings become a payout, due net-30: 30 days after the month ends. The minimum payout is $50; a smaller balance rolls into the next month. Payment is by bank transfer to the payout account you enter on your Payouts page.

Question 20

How do I run a CTV ad campaign on LtvAdx?

Accepted Answer

Create a campaign and an order, add line items with your targeting (platforms, content model, break types, bid CPM), add a VAST creative, and load wallet credits. Once the order and creative are approved, LtvAdx serves across matching publisher channels. Monitor delivery and VCR in your advertiser portal.

Question 21

What targeting options are available?

Accepted Answer

Applied at serve time: channels and channel groups, break type, duration, platform, content model, country (when the request carries one), audience and retargeting segments, channel quality, ad format, frequency caps, daily and lifetime budget, and a minimum measured VCR. Saved but not yet applied: region, city, DMA and ACR (TV-exposed) segments. There is no hour-of-day parting.

Question 22

What is a HouseholdID and how does it improve targeting?

Accepted Answer

A HouseholdID is the id frequency caps and audience targeting key on. When every device in a home sends the same householdId on its ad requests, caps apply across all of them. A request without one is anonymous: no caps and no audience targeting.

Question 23

What is VCR and why does it matter?

Accepted Answer

Video Completion Rate (VCR) is completes divided by starts. LtvAdx shows the quartile funnel (first quartile, midpoint, third quartile, complete) per creative and line item so you can tune creative length and targeting.

Question 24

How does the min VCR threshold work?

Accepted Answer

If a line item wins but its creative's measured VCR over the last 7 days is below your threshold, the request gets no ad. It uses actual completion data, not a prediction. Impressions are still billed at CPM — there is no pay-per-completion buying today.

Question 25

How does prepaid billing work for advertisers?

Accepted Answer

Advertisers use a prepaid wallet. Load credits before campaigns run (minimum $100, plus 18% GST); spend is deducted as each impression is billed. Line items stop serving when the wallet cannot pay and start again within seconds of a successful top-up.

Question 26

Can agencies manage multiple clients?

Accepted Answer

Yes. Agency accounts support multiple advertiser sub-accounts under one login, with separate budgets, campaigns, and reporting per client. Consolidated cross-client reporting is available in the Agency Portal. Enterprise agencies can request white-labelling via sales.

Question 27

How does LtvAdx resolve a HouseholdID?

Accepted Answer

The Identity API looks up a device id first, then the IP address, and otherwise creates a new household. It returns the householdId, a match type and a confidence. You can also use your own household ids — the ad server simply uses whatever householdId the VAST request carries.

Question 28

What is UID2 and how do I enable it?

Accepted Answer

UID2 is an identity framework from The Trade Desk built on hashed, consented email addresses. LtvAdx stores a UID2 hash sent to the Identity API on new households, but does not yet use it to match devices to households.

Question 29

What is ACR and how does it help with targeting?

Accepted Answer

ACR (Automatic Content Recognition) identifies what a TV is showing. LtvAdx can store ACR viewing events and fold them into household affinities, but no ACR provider is integrated and ACR segments are not yet applied when choosing an ad.

Question 30

Is identity resolution GDPR and CCPA compliant?

Accepted Answer

Not fully yet. Consent strings (TCF 2.2, US Privacy, GPP) and LMT flags are not read when an ad is chosen, so they do not switch off identity or targeting today. What is enforced: retargeting and audience-segment targeting only run on channels whose publisher allows it, and a request without a householdId is anonymous. Talk to us before running EU or California traffic.

Question 31

How do I build addressable TV audience segments?

Accepted Answer

Operators upload household signals and build audience segments in the Operator Portal. Segment membership is matched against the householdId on each ad request, so it only works for players that send a stable householdId.

Question 32

How does credit-based pricing work?

Accepted Answer

Advertisers use a prepaid wallet — load credits, run campaigns, and spend is deducted per billed impression. Publishers earn their share per impression, paid net-30 after the month ends. Platform fees are a share of each impression's price (not a subscription). See the Billing guide for the default split.

Question 33

What is the minimum credit top-up?

Accepted Answer

Minimum wallet reload for advertisers is $100 USD; 18% GST is added on top. Credits never expire while your account is active.

Question 34

What platform fee does LtvAdx charge?

Accepted Answer

By default: on impressions bought by LtvAdx advertisers, 30% (the publisher keeps 70%, or 35% each to publisher and operator on addressable delivery); on external DSP wins, a 10% SSP fee and a 10% sell fee (publisher keeps 81%); on a publisher's own direct-sold campaigns, a $0.50 CPM serving fee. Custom rates can be agreed. No subscription or per-seat charge.

Question 35

When are publishers paid?

Accepted Answer

Publisher earnings are paid net-30: a month's payout is due 30 days after that month ends. The minimum payout is $50; a smaller balance rolls over to the next month. Your Payouts page shows each payout's due date.

Question 36

What happens when my advertiser balance runs low?

Accepted Answer

A low-balance alert appears when your balance drops below $5. Line items keep serving until the wallet cannot pay, then stop automatically. Top up any time; serving starts again within seconds.

Question 37

Can I get volume discounts?

Accepted Answer

There are no automatic volume tiers. Advertisers and publishers with high volume can agree custom rates with our team through the contact or demo form.

Question 38

How does LtvAdx handle viewer privacy?

Accepted Answer

LtvAdx works with household ids, device and platform signals and the placement — not cross-site browsing profiles. Raw ad events keep keyed hashes of the IP address and user agent, not the values, and are deleted after 13 months; device ids and IP addresses on household records are keyed hashes too. Tracking URLs carry the household id you sent, not names or emails.

Question 39

Is LtvAdx GDPR-compliant for EU publishers?

Accepted Answer

Not yet for consent signals: TCF 2.2 strings are not read at serve time and LtvAdx is not a registered TCF vendor. Talk to us before sending EU traffic. See the GDPR compliance centre for subprocessors and how to raise a data subject request.

Question 40

How do I pass consent signals in VAST requests?

Accepted Answer

The VAST endpoint does not read consent parameters yet — gdpr, gdpr_consent, us_privacy, gpp and lmt are ignored if appended. Until that is built, the way to serve a request without household targeting is to omit householdId.

Question 41

How can a viewer opt out of targeted ads?

Accepted Answer

Viewers can use the LtvAdx Ad Choices page to permanently suppress their HouseholdID from targeted ad delivery. Publishers should link to Ad Choices from their app footer where required by local regulation. Opt-outs persist for 2 years before requiring re-confirmation.

Question 42

What is the CTV equivalent of the 'Do Not Track' signal?

Accepted Answer

On CTV, the equivalent is the Limit Ad Tracking (LMT) flag in the device's advertising settings. LtvAdx does not read an lmt parameter yet; when LMT is set, omit householdId from the VAST request so no household-level capping or targeting applies.

Question 43

What metrics are available in the dashboard?

Accepted Answer

Publishers see impressions, fill rate, revenue and payouts by channel. Advertisers see impressions, starts, VCR, the quartile funnel, skip rate, CTR, reach and frequency, and spend. Delivery metrics come from the player's tracking beacons.

Question 44

How is VCR (Video Completion Rate) calculated?

Accepted Answer

VCR = complete beacons ÷ start beacons. LtvAdx reports VCR against starts, not impressions — a gap between impressions and starts reflects players that rendered the ad but never began playback.

Question 45

What is fill rate and how do I improve it?

Accepted Answer

Fill rate = filled ad requests ÷ ad requests. Improve it by making sure the channel is approved, matching your floor CPM to demand, sending platform, breakType, duration and householdId on every request, and asking for more campaigns to target your channels.

Question 46

How does reach & frequency reporting work?

Accepted Answer

LtvAdx de-duplicates household ids across a campaign's impressions to give unique households reached, the frequency distribution and a cumulative reach curve. Requests without a householdId are left out of reach, so the figures count identified households only.

Question 47

Can I measure brand lift from a CTV campaign?

Accepted Answer

Not automatically yet. You can record a study in Advertiser Portal → Brand Lift, but the holdout is not applied in serving, no surveys are delivered, and lift is not computed. Talk to us before promising a lift study to a client.

Question 48

How does conversion attribution work?

Accepted Answer

Attribution is last touch: one line item gets the whole conversion. A conversion fired from a journey's conversion pixel is credited to the household's last valid impression of your line items in the 30 days before it, and stays unattributed if there is none. Conversions you send to the Attribution API are stored as you give them, with the line item and exposure time you name. There is no multi-touch or Shapley model.

Question 49

Can I export reporting data?

Accepted Answer

Yes. Download CSV from report tables in the dashboard, or pull data with the Reporting API and an API key. Saved reports can be scheduled to land in a download center as CSV; they are not emailed.

Question 50

What is OpenRTB on LtvAdx?

Accepted Answer

Two directions. Exchanges can send OpenRTB 2.6 video bid requests to LtvAdx demand with a seat key. And when no LtvAdx line item fills — or the winner is open auction — the ad server can fan out to configured DSP endpoints; a DSP bid must beat the open-auction CPM. See the OpenRTB guide.

Question 51

Is programmatic enabled by default?

Accepted Answer

Outbound fan-out runs only when our team has configured DSP endpoints, and it applies to the whole ad server — the per-channel RTB setting is not read yet. Inbound seats start switched off until an admin enables them. Higher-priority deal types always win over open auction.

Question 52

What deal types does LtvAdx support?

Accepted Answer

Line items carry one of: Programmatic Guaranteed, Direct IO, Addressable, PMP or Open Auction — in that priority order. Publishers' own direct-sold campaigns rank above all of them. Every type is billed per impression at CPM.

Question 53

How do I connect a DSP seat?

Accepted Answer

To send bid requests to LtvAdx, ask an admin for a seat: you receive an API key once, to send in the X-Rtb-Api-Key header. To receive bid requests from LtvAdx, give us your bid endpoint — outbound DSP endpoints are configured by our team. The OpenRTB guide has the formats and a sandbox DSP.

Question 54

How long do bidders have to respond?

Accepted Answer

For outbound fan-out the deadline is 100ms by default; later bids are dropped, so aim to answer within about 80ms. A sandbox DSP at /api/v1/rtb/sandbox/dsp/bid returns test bids for integration testing.

Question 55

What creative rules apply to programmatic CTV ads?

Accepted Answer

An external DSP's VAST is passed through with an LtvAdx impression pixel added, so it must be valid VAST that CTV players can play — typically MP4 (H.264). LtvAdx's own creatives need admin approval and must fit the break duration on the request.

Question 56

My CTV player shows an empty ad break (no ad plays)

Accepted Answer

Common causes: an empty VAST response (no eligible line item for this channel, floor and targeting), a player VAST parser error, or the media file failing to load. Request the VAST URL with curl — an <Ad> element means the tag is working. Check that your channel is APPROVED and has active line items targeting it.

Question 57

VAST URL returns an empty <VAST> tag

Accepted Answer

An empty VAST (still status 200) means no line item passed the filters. Checklist: channel is APPROVED and active, floor CPM is not above all bids, at least one line item is ACTIVE under an approved order and targets this channel's platform, break type and content model, its creative is APPROVED, flight dates are current and the household is under its frequency cap. Send us the X-Request-Id header and we can show which check stopped each line item.

Question 58

VCR is unusually low (below 40%)

Accepted Answer

Low VCR is usually a player integration issue — the start beacon fires but later quartile beacons don't reach LtvAdx. Check network connectivity from the device, confirm beacon URLs are not blocked by the app's network security config, and verify the player is not muting VAST tracking events. Also check the VAST error rate in reports.

Question 59

Fill rate dropped suddenly

Accepted Answer

Review: recent floor price increases, paused or ended line items, line items that hit their daily budget or whose advertiser wallet ran out, households reaching frequency caps, or a channel that was suspended. The Fill Rate page shows the trend; we can break no-ads down by reason on request.

Question 60

My account is still pending after 24 hours

Accepted Answer

Verify your email first — the verification link must be clicked before admin review begins. If you verified more than 24 hours ago on a business day, contact support with your signup email. Weekend signups are processed the next business day.

Question 61

Campaign stopped delivering

Accepted Answer

Common causes: wallet cannot pay, line item end date passed, daily or lifetime budget reached, creative rejected, order not approved, or channel floor CPM raised above your bid. Check your Wallet and line item status. After a top-up, delivery resumes within about a minute.

Question 62

Where do I get more help?

Accepted Answer

Browse the documentation sidebar for integration guides and API references, check the Help Centre topic cards for common questions, or contact support via the contact form. For integration issues, include your Channel ID, Campaign ID, or VAST URL plus a description of the unexpected behaviour.

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