Reporting Overview

Delivery, VCR, reach and revenue reporting in the dashboard and through the Reporting API.

Core metrics

Reports in the dashboard

• Advertiser: Reporting, VCR, Reach & Frequency, Attribution, Brand Lift.
• Publisher: Revenue report, Fill Rate analytics, Payouts.
• Ad network: RTB reports and exchange analytics (win rate, bid landscape, supply health).
• Network admin: Platform reporting, Pacing, Serving Monitor (how every ad request ended).

Report tables can be downloaded as CSV.

Data freshness

Beacons are stored within seconds and added to the daily summary every 5 minutes. Spend and revenue are written as each impression is billed. Daily summaries use UTC days.

Reporting API

Authenticate with an API key from Dashboard → Settings → API Keys(Authorization: Bearer ltv_live_…). Results are scoped to your account and network.

# Daily delivery rows (line item × channel × UTC day)
GET https://api.ltvadx.com/api/v1/reports/delivery
    ?from=2026-09-01&to=2026-09-30
    &campaignId=…        # optional; also lineItemId, channelId
# → JSON array. Rates (vcr, skipRate, ctr, fillRate, winRate) are 0–1 ratios;
#   money fields are USD micros (÷ 1,000,000).

# VCR aggregate — rates as percentages
GET https://api.ltvadx.com/api/v1/reports/vcr?campaignId=…&from=…&to=…

# Totals for a date range
GET https://api.ltvadx.com/api/v1/reports/summary?from=…&to=…

# Reach & frequency (campaignId required)
GET https://api.ltvadx.com/api/v1/reports/reach-frequency?campaignId=…&from=…&to=…

# Publisher payouts (monthly)
GET https://api.ltvadx.com/api/v1/payouts

Data retention