Sub-10ms VAST ad serving for Advanced TV
LtvAdx Ad Server is the decisioning core for CTV and linear: VAST 4.2, VMAP pod assembly, OpenRTB auctions, and SSAI-aware beaconing at the edge. Built for live streams and channel changes where latency and reliability matter more than page-weight optimization.
<10ms
VAST latency P95
VAST 4.2
Standard
VMAP 1.0.1
Pod scheduling
Built for TV — not repurposed web tech
Pod-aware trafficking, household frequency caps, and broadcast-grade SLAs from day one.
Sub-10ms VAST responses
Globally distributed decision nodes return VAST 4.2 in under ten milliseconds P95. Optimized for SSAI manifest fetches and live cue-triggered breaks.
OpenRTB 2.6 auctions
Fan out to multiple DSP seats with standard CTV extensions. Support deal IDs, schain, and supply chain transparency for buyers.
Pod-aware waterfalls
Configure priority across direct, PG, PMP, and open auction tiers per pod position. Enforce category separation inside a single break.
How it works on your stack
Select any stage to see the detail.
Stage 01
Ad serving engineered for live and SSAI
- SCTE-35 cue-aligned decisioning
- VMAP for SSAI; VAST 4.2 for CSAI
- Unified reporting across delivery modes
Platform capabilities
Everything operators and traders need — without bolting on a second ad server.
Failover and slates
Automatic fallback when transcodes fail, bids timeout, or creatives violate policy. House promos and PSA slates keep streams continuous.
Decision and beacon logs
Every auction logged with bid metadata, win reasons, and beacon URLs fired. Debug live incidents without reproducing in prod.
SSAI and CSAI compatible
Return VAST for client players or coordinate with stitchers via VMAP and tracking templates aligned to manifest timing.
We moved off a legacy broadcast ad server and cut average VAST latency by eighty percent. Live sports pods no longer miss SCTE cues.
— Chief Architect, Regional MVPD
Ad Server
Power every pod with real-time TV decisioning
Deploy edge VAST endpoints, configure waterfalls, and integrate SSAI in days — not quarters.