Reach premium TV audiences programmatically
LtvAdx DSP puts brands and performance advertisers on curated CTV and addressable linear inventory with transparent delivery, HouseholdID frequency management, and video metrics buyers trust. Plan campaigns by content genre, geography, and device class — then measure VCR, reach, and incremental lift without black-box reporting.
HouseholdID
Targeting
VCR + Reach
Measurement
Shapley MTA
Attribution
Built for TV — not repurposed web tech
Pod-aware trafficking, household frequency caps, and broadcast-grade SLAs from day one.
Content and audience targeting
Target by genre, rating, channel package, geography, device type, and daypart. Layer first-party segments and third-party data via HouseholdID without exposing raw identifiers.
VAST 4.2 creative management
Upload mezzanine files or hosted VAST URLs. Automatic transcode profiles for major CTV devices with QC gates before go-live.
Budget and bid controls
Daily and lifetime caps, target CPM bidding, and pacing aligned to TV flight dates. Pause or shift spend instantly during live events.
How it works on your stack
Select any stage to see the detail.
Stage 01
Why CTV outperforms desktop video for brand outcomes
- Completion rates typically 70%+ on premium CTV
- Household reach without device-level double counting
- Genre and content alignment for brand lift
Platform capabilities
Everything operators and traders need — without bolting on a second ad server.
Household frequency caps
Cap impressions per household across OTT apps and linear addressable footprints. Reduce wasted reach from multi-device duplication.
Transparent TV metrics
Impressions, starts, quartiles, completions, and viewable hours with decision-level logs. No inflated numbers — beacons align to IAB Advanced TV guidance.
PMP and programmatic guaranteed
Negotiate private deals with publishers or buy open auction inventory with the same campaign shell. Unified reporting across deal types.
CTV finally behaves like a measurable performance channel for us. We see completion rates and reach in one dashboard and can cap frequency at the household, not the device.
— Director of Programmatic, Consumer Electronics Brand
For Advertisers
Launch your first Advanced TV campaign
Target premium TV inventory, upload VAST creatives, and go live with household frequency caps in a single workflow.