Advanced TV analytics and revenue reporting
LtvAdx Reporting unifies delivery, revenue, and billing for publishers, advertisers, and operators. Real-time dashboards for VCR, reach, frequency, fill, and eCPM — plus CSV exports and a Reporting API for your warehouse, BI stack, and finance systems.
Real-time
Reporting lag
VCR · Fill · Reach
Metrics
API + CSV
Export
Built for TV — not repurposed web tech
Pod-aware trafficking, household frequency caps, and broadcast-grade SLAs from day one.
Real-time TV dashboards
Live impressions, starts, quartiles, completions, fill rate, and eCPM by channel, package, and demand partner.
Reach and frequency
Household-level reach curves and frequency distributions across CTV and addressable linear with privacy-preserving aggregation.
Revenue and billing
Publisher accruals, advertiser spend, platform fees, and adjustments with invoice-ready line items.
How it works on your stack
Select any stage to see the detail.
Stage 01
Metrics that match how TV is bought and sold
- VCR, quartiles, and pod fill as first-class metrics
- Household reach and frequency reporting
- Impression-level decision logs for disputes
Platform capabilities
Everything operators and traders need — without bolting on a second ad server.
CSV and API export
Schedule reports or query the Reporting API for custom dimensions, decision logs, and beacon-level detail.
Alerts and anomalies
Notify teams when fill drops, VCR collapses on a channel, or pacing diverges from IO schedules during live events.
Attribution partner feeds
Export impression and completion logs compatible with clean rooms and MMPs where partners support Advanced TV.
Finance used to wait three weeks for reconciled TV numbers. Now they pull LtvAdx billing API feeds every morning and close the month in days.
— VP Finance, Multi-Platform Broadcaster
Reporting
See your full Advanced TV performance picture
Real-time TV metrics, invoice-grade billing, and API exports — without stitching five vendor reports.