SSAI orchestration for streaming ad insertion
LtvAdx SSAI connects your origin, CDN, and ad decisioning into a coherent server-side insertion workflow. Configure stitch points, beacon templates, and pod rules once — deliver seamless ad breaks on HLS and DASH without client-side ad blockers or player rebuffering.
HLS + DASH
Protocols
Redis-backed
Sessions
SCTE-35
Break detection
Built for TV — not repurposed web tech
Pod-aware trafficking, household frequency caps, and broadcast-grade SLAs from day one.
HLS and DASH stitch points
Define insertion offsets, discontinuity tags, and manifest rewrite rules compatible with major origins and packagers.
VMAP pod assembly
Generate pod structures with tracking events placed for stitchers. Align multiple creatives to break duration automatically.
Low-latency decision handoff
Sub-10ms ad decisions feed stitchers before viewers hit ad breaks. Reduce black frames and late joins on live streams.
How it works on your stack
Select any stage to see the detail.
Stage 01
SSAI that survives live television
- Cue-aligned decision prefetch for live
- Pod duration enforcement and trimming
- Unified live and VOD trafficking
Platform capabilities
Everything operators and traders need — without bolting on a second ad server.
Beacon and measurement
Server-side impression and quartile beacons mapped to IAB OTT guidelines. Consistent IDs across SSAI and CSAI for reporting.
Creative transcoding
Normalize advertiser assets to stream profiles. Reject or re-transcode creatives that would break bitrate ladders.
Failover slates
Automatic house promos when auctions timeout or creatives fail QC mid-flight — keep manifests valid during live events.
SSAI used to be a bespoke integration per channel. LtvAdx gave us one stitch configuration layer and cut origin errors during live games by half.
— Director of Engineering, Sports FAST Network
SSAI
Ship flawless SSAI across your streaming stack
Unify stitch rules, VMAP assembly, and decisioning with a platform built for television latency budgets.