LtvAdx — The unified exchange for CTV and Linear TV
LtvAdx is a purpose-built ad exchange for Connected TV and addressable linear inventory. One platform unifies publisher supply, advertiser demand, sub-10ms VAST 4.2 ad serving, SSAI stitch points, OpenRTB 2.6 programmatic auctions, and HouseholdID-based identity — so operators, FAST channels, and media buyers stop duct-taping legacy broadcast stacks to modern programmatic pipes.
<10ms
VAST decision latency
OpenRTB 2.6
Protocol
HouseholdID
Identity
Built for TV — not repurposed web tech
Pod-aware trafficking, household frequency caps, and broadcast-grade SLAs from day one.
CTV + linear in one exchange
Monetize OTT apps, FAST linear channels, and addressable linear breaks through a single deal ID namespace. Unified pacing, frequency caps, and reporting whether the impression originates on a smart TV app or a set-top box.
Sub-10ms VAST 4.2 serving
Edge-distributed ad decisioning returns VAST 4.2 and VMAP responses in under ten milliseconds. Built for live streams, channel changes, and mid-roll pods where every millisecond of latency risks viewer abandonment.
OpenRTB 2.6 + PMP deals
Run open auction, private marketplace, and guaranteed direct campaigns in one waterfall. Standard OpenRTB extensions for CTV device IDs, content metadata, and pod position map cleanly to buyer seats.
How it works on your stack
Select any stage to see the detail.
Stage 01
One exchange for every Advanced TV screen
- Unified inventory for CTV apps, FAST, and addressable linear
- Pod-aware trafficking with competitive separation
- Single billing and reporting across all supply types
Platform capabilities
Everything operators and traders need — without bolting on a second ad server.
SSAI and CSAI paths
Server-side ad insertion for HLS and DASH manifests, plus client-side VAST for legacy players. One trafficking UI configures stitcher rules, ad pod templates, and fallback slates across both delivery modes.
HouseholdID identity graph
Resolve CTV device graphs, IP cohorts, and ACR signals into privacy-safe household segments for reach and frequency. Compliant with emerging Advanced TV identity standards without shipping raw PII to buyers.
Advanced TV measurement
Video completion rate, quartile events, incremental reach, and cross-screen frequency in real time. Export to your data warehouse or MMP via Reporting API with impression-level decision logs.
We consolidated three ad stacks into LtvAdx. SSAI latency dropped, fill improved on long-tail FAST inventory, and our traders finally see one truth for VCR and reach.
— VP Ad Products, North America Streaming Group
Platform Overview
Ready to trade TV inventory on your terms?
Join publishers, operators, and buyers on the exchange built for CTV and linear — not retrofitted from email.