LtvAdx Developer Docs

Quick start guide

VAST tag → first impression in 15 minutes.

Platform architecture

Ad server, SSP, DSP, and identity control planes.

VAST 4.2 integration

Tag format, quartile beacons, and SIMID.

SSAI manifest stitching

HLS/DASH session creation and stitch rules.

HouseholdID resolution

7-tier graph, quality scores, and ACR segments.

Consent management

TCF 2.2, CCPA, and GPP integration.

OpenRTB 2.6

Video bid request, schain, and CTV extensions.

Partner APIs

Programmatic control of inventory, demand & reporting.

VCR & impression tracking

VAST quartile beacons, error codes, and IVT detection.

Brand lift & attribution

Holdout studies and Shapley MTA cross-screen models.

Reporting overview

Delivery reports, VCR, fill rate, and dimensions.

Billing & statements

Advertiser invoices, publisher accruals, and fees.

Security & RBAC

Roles, multi-tenant access, and permission scoping.

Config snapshots

Zero-downtime publishing of ad server configs.