Billing and Payouts
Advertisers prepay into a wallet; each billed impression is charged at the line item's CPM. Publishers earn their share per impression and are paid monthly.
Advertiser wallet
Top up at Wallet in the advertiser portal. The minimum top-up is $100. GST at 18% is added on top of the credit amount; the credit itself is stored in USD. Spend is deducted as each impression is billed — once per ad request, never twice.
- An alert appears when the balance falls below $5.
- When the wallet cannot pay, the advertiser's line items stop serving.
- After a top-up, serving resumes within about a minute.
- Every impression is charged at CPM, whatever buying model the campaign shows (CPV, CPCV and similar are labels only today).
Credits do not expire while your account remains active. Volume pricing for larger top-ups is agreed with our team and applied as a custom advertiser rate.
How an impression is split
Defaults below; custom rates can be set per publisher, advertiser or exchange.
| What served | How it is billed (defaults) | Publisher receives |
|---|---|---|
| An LtvAdx line item (any deal type) | Advertiser pays the bid CPM; 15% buy fee, then 15% sell fee on the remainder | 72.25% of the CPM |
| An external DSP via RTB fan-out | Clearing price; 10% SSP fee, then 10% sell fee | 81% of the clearing price |
| The publisher's own direct-sold campaign | No advertiser wallet involved; the publisher pays a $0.50 CPM serving fee | Their own deal revenue, outside LtvAdx |
Example — line item at $10.00 CPM, 1,000 impressions: advertiser pays $10.00 buy fee 15% $1.50 → remainder $8.50 sell fee 15% of 8.50 $1.275 publisher receives $7.225
When an advertiser cannot pay
An impression whose advertiser wallet is empty is recorded as unbilled; the publisher is not paid for it.
Publisher payouts
Earnings accumulate per billed impression and appear in Wallet and Payouts in the publisher portal. Payouts for the previous month are generated automatically at 03:00 UTC on the 1st of each month.
Payment terms: net-30, paid by bank transfer (Razorpay for INR) on the 15th of the month for the previous month's balance; balances under $50 roll over to the next month. Send your banking and tax details (W-9, W-8BEN or GST registration) to our team — there is no self-service form yet. Raise billing disputes with support within 60 days of the payout date.
GET https://api.ltvadx.com/api/v1/payouts # your payouts
GET https://api.ltvadx.com/api/v1/payouts/{id}
Authorization: Bearer ltv_live_…