Billing and Statements

LtvAdx uses a prepaid wallet model for advertisers and a net-30 payment schedule for publishers. The platform fee is charged per 1,000 impressions delivered — never per request or per ad break slot.

Advertiser billing

Advertisers operate on a prepaid wallet. Credits are loaded before campaigns run; spend is deducted in real time as impressions are delivered. There is no monthly platform subscription fee for advertisers.

Loading credits

Navigate to Dashboard → Billing → Add Credits. Minimum top-up is $100 USD. Volume tiers apply at $500, $2,000, and $10,000+. INR top-ups via Razorpay include 18% GST as required for Indian businesses. Credits are stored in USD equivalent.

Top-up tier	Platform fee rate	Minimum CPM
$100 – $499	Standard rate	Contact sales
$500 – $1,999	5% discount	Contact sales
$2,000 – $9,999	12% discount	Contact sales
$10,000+	Custom rate	Dedicated account manager

Low balance alerts

An email alert fires when your balance drops below $5.00. Campaigns continue delivering until the balance reaches exactly $0.00, then pause automatically. To resume delivery, reload credits from the billing portal. Campaigns resume serving within 60 seconds of a successful top-up.

Credit expiry

Prepaid credits do not expire while your account remains active. If an account is suspended for inactivity (12+ months with no activity), remaining credits are held for 6 months before becoming eligible for refund. Contact support to reactivate.

Publisher payments

Publishers earn revenue for every paid impression delivered from their channels. LtvAdx collects advertising revenue from advertisers and distributes to publishers on a net-30 basis — payment is made within 30 days after the end of the month in which the impressions were delivered.

Publisher wallet

Earned revenue accumulates in the publisher's wallet. The wallet shows:

Pending — delivered this month, not yet settled
Settled — confirmed and ready for payout
Paid — transferred to your bank account

Minimum payout threshold

The minimum payout threshold is $50 USD. Balances below the threshold roll over to the next month. Publishers can set a higher threshold to reduce transfer frequency.

Payment methods

Payments are made via bank transfer (SWIFT/SEPA/ACH depending on region). Razor pay is supported for INR settlements. Publisher banking details are collected at Dashboard → Billing → Payment Details. Payments process on the 15th of each month for the prior month's settled balance.

Publisher statements

Monthly statements are generated on the 1st of each month covering the prior month's delivery. Statements include: impressions by channel, fill rate, eCPM, gross revenue, platform fee, and net payout. Download statements at Dashboard → Billing → Statements or via the API:

GET https://api.ltvadx.com/api/v1/billing/statements
    ?publisherId=pub_abc
    &year=2026
    &month=5
Authorization: Bearer {apiKey}

# Response
{
  "month":           "2026-05",
  "grossRevenue":    1842.50,
  "platformFee":     184.25,
  "netPayout":       1658.25,
  "impressions":     512000,
  "fillRate":        78.4,
  "avgEcpm":          3.60,
  "status":          "PAID",
  "paidAt":          "2026-06-15T12:00:00Z"
}

Platform fee model

The platform fee is a percentage of gross advertising revenue on each impression — not a flat CPM surcharge. This aligns LtvAdx's incentive with publisher yield. Fee rates vary by deal type:

Deal type	Publisher take rate	Notes
Direct IO	90% of gross	Highest yield — your direct relationship
PMP (Private Marketplace)	80% of gross	Invite-only programmatic
Programmatic Guaranteed	80% of gross	Fixed price, guaranteed volume
Open Auction (OpenRTB)	70% of gross	Competitive bidding
House Ads	No fee	Your own promotional inventory

Tax documentation

LtvAdx collects tax forms from publishers receiving annual payouts above local reporting thresholds: W-9 (US), W-8BEN (international), or GST registration number (India/APAC). Submit tax documentation at Dashboard → Billing → Tax Information. Payments are held until tax documentation is received for new accounts.

Dispute resolution

Submit billing disputes via Dashboard → Support → Billing Dispute within 60 days of the statement date. LtvAdx reviews impression logs and issues a credit or adjustment within 5 business days if the dispute is valid. Disputed amounts are held until resolution.