Ad Choices
LtvAdx delivers video ads on connected TV (CTV) and streaming platforms — Roku, Fire TV, Apple TV, Samsung, LG, and Android TV. Learn how our ads work and how to control your ad experience on every device.
How LtvAdx CTV Ads Work
If you saw an ad powered by LtvAdx on your streaming device, here is exactly what happened — and what did not.
Household-Level Targeting, Not Personal Tracking
LtvAdx delivers video ads on connected TV and linear streaming devices. We target at the household level — using IP address and device signals — not individual browsing history, cookies, or email addresses.
No Cross-Site Tracking
Unlike web advertising, CTV ads do not use third-party cookies or browser fingerprinting. Ad selection is based on content context, geography, and platform — not your activity on other websites or apps.
Privacy-First Identity Graph
Device identifiers (RIDA, IFA, TIFA) are handled in accordance with platform privacy policies. When you enable 'Limit Ad Tracking' on your device, LtvAdx respects that signal immediately across all campaigns.
Geo Targeting via IP — No Personal Location Data
We use your IP address to infer country, state, and metro area for regional ad delivery (e.g. national vs. regional buys). We do not access GPS location, and your IP is never stored in your viewer profile.
What Data LtvAdx Uses for Ad Targeting
| Signal | How It's Used | Stored? |
|---|---|---|
| Device ID (RIDA/IFA/TIFA) | Frequency capping — limits how many times a household sees the same ad | Hashed only, 30-day TTL |
| IP Address | Geographic targeting (country, state/DMA) and household grouping | Not stored, used at request time only |
| User-Agent / Platform | Platform-specific ad formats (Roku vs Fire TV vs Apple TV) | Platform type only, not full UA string |
| Channel / Content | Contextual targeting — ads matched to content category (sports, news, etc.) | Not associated with viewer profile |
| ACR Signal (optional) | Automatic content recognition — identifies what a household is watching for audience segmentation | Aggregated segment membership only |
We do not use: email addresses, names, browsing history, social media profiles, purchase records, or any health/financial data. See our Privacy Policy for full details.
Opt Out on Your Device
The most effective way to opt out of targeted CTV ads is directly on your device. Each platform offers a built-in "Limit Ad Tracking" or equivalent setting that LtvAdx and all other ad platforms must honour.
Submit a Privacy Request
California residents (CCPA/CPRA) and EU/UK residents (GDPR) have the right to request data deletion, opt out of data sale, or ask for a record of what we hold. Submit a request below and we will respond within 30 days.
Frequently Asked Questions
Still have questions?
We are committed to transparent, privacy-respecting CTV advertising. If you have questions about how LtvAdx works, your data rights, or the ads you see on your streaming device, we are happy to help.