Operators monetizing addressable TV
Cable, satellite, and telco operators use LtvAdx to modernize ad insertion on set-top and IP-delivered linear, unify addressable breaks, and connect to programmatic demand without replacing core broadcast systems overnight.
<10ms
VAST latency
VAST 4.2
Standard
SSAI + CSAI
Delivery
Built for TV — not repurposed web tech
Pod-aware trafficking, household frequency caps, and broadcast-grade SLAs from day one.
Addressable linear breaks
Map zone-level avails to HouseholdID segments with SCTE-35 integration for real-time substitution on live linear.
STB and IP convergence
Consistent campaign IDs across QAM/IP linear and operator OTT apps for unified reach and frequency.
Broadcast system adapters
Integrate with existing traffic, billing, and ad servers via APIs and industry-standard interfaces — no rip-and-replace mandate.
How it works on your stack
Select any stage to see the detail.
Stage 01
Programmatic without dismantling broadcast
- Adapter-first integration with broadcast stacks
- Zone and cluster trafficking familiar to ad sales
- Rollback-safe deployment for live linear
Platform capabilities
Everything operators and traders need — without bolting on a second ad server.
Subscriber-aware targeting
Activate subscriber tiers and geography using operator first-party data under strict governance.
Operator revenue reporting
Reconcile addressable and national inventory with finance-grade exports and partner revenue shares.
Regulatory controls
Political ads need a verified sponsor and an in-video "paid for by" disclosure checked at review, and never run on kids channels.
Addressable used to mean three vendors and six spreadsheets. LtvAdx let us expose unified avails to programmatic buyers while keeping our existing CAS intact.
— GM Ad Technology, Regional Cable Operator
For Operators
Modernize operator ad sales
Bridge broadcast ad servers and programmatic demand with operator-grade controls and billing.