This Monetisation Policy (“Policy”) governs how Publishers and Operators earn revenue through LtvAdx: which inventory is eligible, how impressions are counted and billed, how revenue share is applied, when payouts and settlements are made, and when earnings can be adjusted or withheld. It is incorporated into and forms part of our Terms of Service and should be read together with our Invalid Traffic Policy.
Effective date: July 12, 2026 | Last updated: July 12, 2026
1. Scope
This Policy applies to every Publisher (CTV app, FAST channel, or streaming service), Operator (DTH, cable, or IPTV provider), and network that monetizes TV inventory through LtvAdx, across all demand types: direct-sold, programmatic guaranteed, direct insertion orders, addressable, private marketplace, and open auction.
2. Inventory eligibility
To monetize through LtvAdx, supply partners must meet all of the following:
- Genuine audience on real devices. Inventory must represent content watched by people on real devices. Emulated devices, headless players, spoofed apps, and looping unattended streams are not eligible inventory.
- Owned or authorized inventory. You may only monetize channels and apps you own or are contractually authorized to monetize. Misrepresenting whose inventory you sell (app, channel, bundle, or device spoofing) is prohibited.
- Supply-path transparency. Maintain accurate app-ads.txt entries and keep your sellers.json listing current where required; supply-chain (schain) declarations must be truthful.
- Content standards. Channel content must not consist of prohibited content as defined in our Advertising Policy, and must not be made-for-advertising content whose only purpose is to generate ad impressions.
- Consent and privacy. Implement required consent layers (TCF 2.2, CCPA, Limit Ad Tracking passthrough) and have a lawful basis for passing viewer and household signals, as described in our Privacy Policy.
- Technical integrity. VAST tags, SSAI stitch points, and SCTE-35 markers must be integrated per LtvAdx documentation so that beacons reflect real ad delivery.
3. Revenue share and how money flows
- Prepaid wallets. Advertisers fund campaigns through prepaid wallets denominated in USD; impressions are deducted at the cleared CPM rate as they are delivered and verified.
- Standard split. On a standard deal the default split is 30% LtvAdx / 70% Publisher, as described on our Pricing page.
- Addressable split. Where an Operator provides household addressability, the default three-party split is 30% LtvAdx / 35% Publisher / 35% Operator.
- Agency commission (typically 15%) is added on top of media cost and does not reduce the supply-side split.
- Custom terms. Custom splits, floor arrangements, and guaranteed deals may be agreed in writing for enterprise accounts and prevail over the defaults above.
- Reporting is the billing record. Earnings, revenue share, and deductions are calculated from LtvAdx measurement as described in Section 4, unless disputed in good faith within the window in Section 6.
4. Impression counting and measurement
- An impression is counted when VAST impression beacons fire for verified ad delivery in accordance with our documented measurement methodology — not when an ad is merely selected or stitched.
- Before an impression becomes billable or payable, it passes invalid-traffic filtration aligned with the MRC Invalid Traffic Detection and Filtration Guidelines, including CTV-specific checks (device and app validation, SSAI authentication). See our Invalid Traffic Policy.
- Quartile and completion events (VCR) are recorded from VAST beacons and are subject to the same filtration; falsified completion beacons void the associated impressions.
5. Payouts and settlements
- Schedule. Publisher payouts and Operator settlements are reconciled monthly and paid on net-30 terms after the close of the earning month, subject to the reconciliation described in Section 6.
- Minimum threshold. Payouts are issued once your balance reaches the minimum payout threshold shown in your payout settings; balances below the threshold roll over.
- Accurate payee details. You must provide accurate payout and tax information. We may withhold payouts where required by tax law or where payee identity cannot be verified.
- Taxes. Amounts are exclusive of taxes; you are responsible for taxes on your earnings except where we are legally required to withhold.
6. Adjustments, withholding, and clawbacks
- Earnings attributable to invalid traffic, policy violations, or measurement error may be adjusted, withheld, or clawed back, including after payment, as described in the Invalid Traffic Policy.
- Where an advertiser is credited or refunded for impressions served on your inventory (for example post-serve invalid-traffic reconciliation, make-goods for misdeclared inventory, or a chargeback), the corresponding supply-side earnings are reversed pro rata across the split.
- We may withhold payouts, in whole or in part, while a good-faith investigation into suspected fraud or material policy violation is ongoing. Withheld amounts are released promptly if the investigation clears the traffic.
- Reporting discrepancies must be raised in good faith within 30 days of the relevant monthly statement; statements not disputed within that window are final.
7. Prohibited monetisation practices
The following forfeit associated earnings and may result in suspension or termination:
- Generating or purchasing artificial impressions — bots, emulators, device farms, scripted VAST fetches, falsified impression or quartile beacons, or incentivized viewing schemes.
- SSAI manipulation: firing server-side beacons for ads never rendered to a viewer, stitching ads into unattended or synthetic streams, or misreporting stream concurrency.
- Spoofing: misrepresenting the app, channel, device type, geography, or content genre of inventory (including misdeclaring content to defeat brand-safety or category controls).
- Ad-break abuse: undisclosed back-to-back pods, ads hidden behind other UI, muted or off-screen playback, or playing ads while the TV is off (power-state abuse).
- Circumventing LtvAdx billing for impressions enabled through LtvAdx deal configuration.
- Manipulating frequency-cap, household-identity, pacing, or attribution signals.
8. Quality and brand safety obligations
- Keep channel, pod, floor, and category configuration accurate so advertisers get what they bought.
- Honor competitive separation, category blocks, and regulated-category restrictions configured on your inventory.
- Maintain stream quality; inventory with abnormal completion rates, beacon patterns, or device distributions may be limited pending review.
9. Enforcement
Violations may result in inventory being removed from the exchange, demand being restricted, earnings being withheld or reversed, and accounts being suspended or terminated under our Terms of Service. You may appeal enforcement decisions at policy@ltvadx.com within 30 days.
10. Changes and contact
We may update this Policy with notice as described in our Terms. Material changes to standard revenue-share rates for self-serve accounts take effect on 30 days' notice.
Questions: policy@ltvadx.com | Legal: legal@ltvadx.com
Related documents: Terms of Service, Advertising Policy, Invalid Traffic Policy, Privacy Policy