Linear TV programmatic and addressable advertising
Linear TV programmatic brings data-driven targeting and automated buying to traditional broadcast and cable breaks — especially addressable zones on live linear. LtvAdx connects operator inventory to OpenRTB demand while honoring SCTE-35 cues, zone caps, and national inventory rights.
<10ms
VAST latency
VAST 4.2
Standard
SSAI + CSAI
Delivery
Built for TV — not repurposed web tech
Pod-aware trafficking, household frequency caps, and broadcast-grade SLAs from day one.
Addressable zones
Replace generic national spots with household-targeted creatives in allocated zones without breaking live playout.
SCTE-35 automation
Cue-triggered substitution aligns with broadcast clocks so ads air in intended breaks, not over content.
Household targeting
Activate segments on operator and broadcaster graphs for automotive, political, and retail use cases with governance.
How it works on your stack
Select any stage to see the detail.
Stage 01
From national spots to household-level creative
- Zone-level substitution on live linear
- Category separation inside addressable pods
- Delivery logs for reconciliation and makegoods
Platform capabilities
Everything operators and traders need — without bolting on a second ad server.
Linear + digital reporting
Unified reach metrics across addressable linear and OTT where partners participate in LtvAdx identity.
National + addressable sales
Trafficking respects national commitments while exposing incremental addressable avails to programmatic buyers.
Operator and broadcaster ready
Adapters for legacy traffic and billing systems reduce time to pilot addressable programmatic in single markets.
Addressable linear was a PowerPoint for years. LtvAdx made it operable with programmatic demand and household measurement we can defend in client meetings.
— Head of Advanced TV, Global Media Agency
Linear Programmatic
Ready to trade TV inventory on your terms?
Join publishers, operators, and buyers on the exchange built for CTV and linear — not retrofitted from email.