This Advertising Policy (“Policy”) sets the content, creative, and landing-page standards for all advertising served through the LtvAdx platform. It applies to every Advertiser, agency, ad network, DSP, and demand partner whose creatives are delivered through LtvAdx — across direct-sold, programmatic guaranteed, addressable, private marketplace, and open-auction demand, on CTV, FAST, and linear inventory. This Policy is incorporated into and forms part of our Terms of Service.
Effective date: July 12, 2026 | Last updated: July 12, 2026
1. Scope and review
Every video creative, companion asset, click-through or QR destination, and landing page submitted to LtvAdx is subject to review before and after it serves. Review combines automated checks (transcode validation, malware and redirect analysis, prohibited-content classifiers) with manual review. Approval of a creative is not legal advice and does not transfer responsibility: Advertisers remain solely responsible for ensuring their ads, products, and landing pages comply with applicable broadcast, streaming, and consumer-protection law in every territory where the ads may be delivered.
We may re-review, pause, or remove any creative at any time, including previously approved creatives, if we become aware of a violation, a legal requirement, or a Publisher or Operator brand-safety conflict.
2. Prohibited content
The following may never be advertised through LtvAdx, in any territory:
- Illegal products and services — anything illegal where the ad is served, including illegal drugs and drug paraphernalia, unlicensed pharmaceuticals, and services that facilitate illegal activity.
- Counterfeit and infringing goods — counterfeit products, replicas marketed as genuine, and content that infringes third-party copyright, trademark, music, or other rights (including unlicensed music in the creative itself).
- Weapons and explosives — firearms, ammunition, explosives, and instructions for making them.
- Adult and sexually explicit content — pornography, escort services, and sexually explicit material. Any content sexualizing minors results in immediate termination and referral to law enforcement.
- Hate, violence, and harassment — content that promotes hatred, discrimination, violence, or harassment against any person or group based on protected characteristics.
- Malware and deceptive destinations — QR codes, click-throughs, or landing pages that deliver malware or unwanted software; phishing; credential harvesting; technical-support scams.
- Deceptive and misleading claims — false or unsubstantiated claims, fake endorsements or fabricated testimonials, deepfake or synthetic likenesses of real people without consent, “miracle cure” health claims, and impersonation of broadcasters, government bodies, or the viewer's TV platform.
- Fraudulent financial schemes — pyramid and Ponzi schemes, get-rich-quick offers, guaranteed-return investments, and unregistered securities offerings.
- Tobacco and vaping products — cigarettes, cigars, e-cigarettes, and vaping liquids.
- Exploitation of sensitive events — ads that exploit deaths, disasters, conflicts, or public-health emergencies for commercial gain without a genuine connection.
3. Restricted content (allowed with conditions)
The following categories may be advertised only where legal in the targeted territory, only on channels whose Publishers or Operators have opted in to the category, and subject to the conditions below. Advertisers must declare the correct content category at campaign setup; miscategorization is itself a violation and defeats competitive-separation and brand-safety controls.
- Alcohol — permitted only where legal, must not target or appeal to minors, must not run adjacent to children's programming, and must comply with local broadcast alcohol codes and watershed/daypart restrictions.
- Gambling and real-money gaming — the operator must hold a valid license for every targeted territory, include responsible-gambling messaging where required, and comply with local daypart and audience restrictions.
- Financial services and crypto assets — lenders, brokers, exchanges, and crypto offerings must hold required registrations or licenses, display required risk disclosures legibly at TV viewing distance, and must not promise or imply guaranteed returns.
- Health, pharmaceuticals, and supplements — prescription-drug advertising only where permitted by law and with required fair-balance disclosures; supplements must not make disease-treatment claims.
- Political and issue advertising — permitted only with verified advertiser identity, “paid for by” disclosure inside the creative, and compliance with all electoral and broadcast law in the targeted territory, including blackout and equal-time rules where applicable.
- Dating services — no sexually explicit imagery, appropriate daypart targeting.
- CBD and hemp-derived products — only where legal in every targeted territory and with no medical claims.
4. Creative standards for TV
Because LtvAdx ads render on living-room screens via VAST 4.2 and SSAI, creatives must additionally:
- Meet the technical specification for the placement: accepted container/codec (MP4/H.264 or as documented), minimum 720p resolution (1080p recommended), correct aspect ratio, and an accepted pod duration (typically 6, 15, 30, or 60 seconds).
- Comply with audio-loudness norms for TV advertising (CALM Act / ITU-R BS.1770-style targets, typically −24 LKFS ±2) — no loudness spikes relative to programming.
- Not contain strobing, rapidly flashing, or seizure-inducing sequences.
- Clearly identify the advertiser or brand; ads may not masquerade as programming, news bulletins, or emergency alerts, and must not mimic platform UI (fake remote prompts, fake system dialogs).
- Interactive elements and QR codes must accurately describe the destination, remain on screen long enough to be usable, and resolve over HTTPS to a destination matching the offer.
- Be legible at TV viewing distance, including any legally required supers and disclaimers.
5. Landing page and destination standards
- Click-through and QR destinations must match the offer, product, and brand shown in the creative.
- No redirect chains through hidden interstitials, forced app installs, or auto-downloads.
- Destinations that collect personal data must present a privacy policy and obtain any legally required consent.
- Destinations must remain reachable and functional for the life of the campaign; we monitor and pause campaigns whose destinations break or change substantively.
6. Data collection and tracking
- Creatives may include only the measurement approved for the placement (VAST impression and quartile beacons, approved verification vendors). Undisclosed trackers and fingerprinting are prohibited.
- Advertisers must honor privacy signals passed by LtvAdx, including Limit Ad Tracking, TCF 2.2, and CCPA signals, and must not attempt to re-identify household identifiers.
- Conversion and attribution postbacks must reflect genuine events; fabricating or replaying signals to manipulate optimization or attribution is prohibited.
7. Audience and targeting restrictions
- Campaigns must not target children's programming or child-directed channels with restricted categories, and must comply with children's advertising rules (including COPPA-style limits on data use) where applicable.
- Sensitive-category household segments (health conditions, religion, sexual orientation, precise financial status) may not be used where prohibited by applicable law.
- Addressable and retargeting segments must be used consistent with the consent basis under which they were built, as described in our Privacy Policy.
8. Enforcement
Depending on severity and history, enforcement may include:
- Rejection of a creative with a stated reason, and re-submission after correction.
- Pausing of live campaigns and removal of creatives from the waterfall and auction.
- Suspension or termination of the account for serious or repeated violations, with forfeiture of amounts attributable to the violation as permitted by law.
- Withholding of related Publisher or Operator earnings where a party knowingly facilitated the violation, as described in our Monetisation Policy.
Advertisers may appeal an enforcement decision by contacting policy@ltvadx.com within 30 days with the campaign ID and the basis for the appeal. We respond to appeals within 10 business days.
9. Changes to this Policy
We may update this Policy as laws, broadcast codes, industry standards, and platform capabilities evolve. Material changes will be posted on this page with an updated effective date, and campaigns already in flight will be given a reasonable window to comply where practicable.
10. Contact
Policy questions and appeals: policy@ltvadx.com
Legal: legal@ltvadx.com
Related documents: Terms of Service, Monetisation Policy, Invalid Traffic Policy, Privacy Policy