Agency trading desk for Advanced TV
Agencies buying CTV and linear programmatic for multiple clients get unified workspaces, branded reporting, and trader workflows tuned to TV flights. Manage budgets, creatives, and frequency across portfolios without logging into a dozen publisher portals.
<10ms
VAST latency
VAST 4.2
Standard
SSAI + CSAI
Delivery
Built for TV — not repurposed web tech
Pod-aware trafficking, household frequency caps, and broadcast-grade SLAs from day one.
Multi-client workspaces
Isolate campaigns, billing, and users per brand while supervisors retain cross-portfolio visibility.
Branded client reporting
One-click PDF and slide exports with agency logo, VCR, reach, and spend pacing narratives clients understand.
Trader and analyst roles
Granular permissions for traders, planners, and finance. Audit who changed bids, caps, or creatives.
How it works on your stack
Select any stage to see the detail.
Stage 01
Trading desks without portal fatigue
- Unified buying across LtvAdx publishers
- Templates and clone workflows per vertical
- Consolidated finance exports per client
Platform capabilities
Everything operators and traders need — without bolting on a second ad server.
Shared creative library
Store VAST assets per client with version history and QC status. Reuse cuts across flights with approval gates.
TV flight scheduling
Align campaigns to broadcast calendars, sports seasons, and upfront windows with automated pause and resume.
Cross-client benchmarks
Compare VCR and CPM efficiency across verticals to inform pitch decks and budget reallocations.
We run twelve automotive clients on Advanced TV through one LtvAdx desk. Client-ready reporting alone saves our team fifteen hours every week.
— Managing Partner, Independent Programmatic Agency
For Agencies
Manage every Advanced TV client in one desk
Workspaces, trader permissions, and branded PDFs built for agencies scaling CTV spend.