Programmatic TV glossary
Every acronym practitioners encounter in CTV and linear TV advertising — with links to deeper guides.
ACR (Automatic Content Recognition)
Smart TV technology that identifies on-screen content for audience targeting and attribution.
Ad Pod
A group of consecutive ad slots within a single commercial break in TV or CTV content.
AFAI (Amazon Fire Advertising ID)
Platform advertising identifier for Amazon Fire TV devices.
AVOD (Ad-Supported Video on Demand)
Streaming model where content is free and monetized through advertising.
CPM (Cost Per Mille)
Cost per 1,000 ad impressions — the standard pricing unit in CTV programmatic.
FAST (Free Ad-Supported Streaming TV)
Free linear-style streaming channels monetized through advertising, delivered via CTV apps.
GRP (Gross Rating Point)
Traditional TV reach metric: percentage of target audience reached × average frequency.
HouseholdID
Privacy-safe persistent household key for cross-device frequency and audience targeting in CTV.
OpenRTB
IAB protocol for real-time bidding on digital advertising impressions, including CTV video.
SCTE-35
Digital cueing standard signaling ad break opportunities in live and linear TV streams.
SSAI (Server-Side Ad Insertion)
Stitching ads into HLS or DASH manifests on the server before delivery to the player.
VAST (Video Ad Serving Template)
IAB standard XML format for communicating video ad metadata between ad servers and players.
VCR (Video Completion Rate)
Percentage of video ad impressions where the viewer watched to the end.
VMAP (Video Multiple Ad Playlist)
XML playlist that schedules multiple ad breaks at specific offsets in long-form video.
Full glossary article: programmatic TV advertising glossary (blog)