HouseholdID identity for Advanced TV
LtvAdx Identity resolves CTV devices, IP cohorts, and ACR insights into HouseholdID segments for targeting, measurement, and frequency management — without exposing raw PII to buyers. Built for a privacy-forward TV ecosystem where cookies never existed and regulators scrutinize every identifier.
7-tier
Resolution tiers
1–100
Quality scoring
TCF 2.2 · CCPA
Consent
Built for TV — not repurposed web tech
Pod-aware trafficking, household frequency caps, and broadcast-grade SLAs from day one.
HouseholdID graph
Probabilistic and deterministic links between CTV devices, set-top boxes, and broadband IPs mapped to stable household keys for caps and reach.
ACR and content signals
Ingest automatic content recognition where partners permit to enrich contextual targeting and competitive conquesting with privacy guardrails.
Privacy-by-design
Hashed identifiers, minimum cohort sizes, and regional policy toggles for GDPR, state privacy laws, and platform requirements.
How it works on your stack
Select any stage to see the detail.
Stage 01
Identity that understands the living room
- Cross-device caps at household level
- ACR-enriched contextual segments
- Buyer-facing segment IDs, not raw graphs
Platform capabilities
Everything operators and traders need — without bolting on a second ad server.
Segment activation
Activate first-party CRM lists, lookalikes, and third-party data segments in campaigns without shipping raw emails or device IDs to buyers.
Reach measurement
De-duplicated household reach and frequency across screens with transparent methodology documentation for brand clients.
Partner interoperability
Standards-aligned exports for clean rooms and identity vendors so you can extend graphs without rebuilding campaigns.
We finally frequency-cap at the household across app and linear addressable. Identity was the missing piece between our OTT stack and cable footprint.
— SVP Data & Identity, National Operator
Identity
Ready to trade TV inventory on your terms?
Join publishers, operators, and buyers on the exchange built for CTV and linear — not retrofitted from email.