Developer API
Integrate once. Scale across TV.
VAST 4.2 and VMAP ad tags, OpenRTB 2.6 video bidding, and HouseholdID resolution — with documented REST APIs for CTV and linear TV.
<10ms
VAST latency
VAST 4.2
Protocol
OpenRTB 2.6
Exchange
HouseholdID
Identity
API reference by integration
Four integration paths — choose the right one for your stack.
Copy a pre-filled tag from Publisher Portal → VAST Tag Generator. The ad is decided from an in-memory snapshot; tracking URLs are signed — fire them unchanged.
vast_integration.http
# VAST 4.2 — request an ad for a break
GET https://ads.ltvadx.com/vast?channelId=YOUR_CHANNEL_ID
&householdId=YOUR_HOUSEHOLD_ID
&platform=ROKU
&breakType=MID_ROLL
&duration=30
# Response: always 200; X-Request-Id header on every response
<VAST version="4.2">
<Ad id="REQUEST_ID">
<InLine>
<AdSystem>LtvAdx</AdSystem>
<Impression>
<![CDATA[https://ads.ltvadx.com/track/REQUEST_ID?hh=…&crid=…&liid=…&chid=…&sig=…&event=impression]]>
</Impression>
<Creatives>
<Creative>
<Linear>
<Duration>00:00:30</Duration>
<TrackingEvents>
<Tracking event="firstQuartile"><![CDATA[…&event=firstQuartile]]></Tracking>
<Tracking event="complete"><![CDATA[…&event=complete]]></Tracking>
</TrackingEvents>
<MediaFiles>…</MediaFiles>
</Linear>
</Creative>
</Creatives>
</InLine>
</Ad>
</VAST>
# No ad: <VAST version="4.2"/> (still 200)Start trading TV
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We walk through VAST, VMAP and OpenRTB setup on a live call — bring your stack questions.
No minimum spend48-hour account reviewVAST 4.2 + SSAI docs includedIAB-compliant stack
IAB-compliant
<10ms
VAST decision latency
p99 under 15ms — product specification
IAB-compliant
7-tier
HouseholdID graph tiers
UID2 · PPID · ADID · DeviceID · ACR · IP/24 · fingerprint
Illustrative platform metrics · System status
VAST 4.2VMAP 1.0.1OpenRTB 2.6schainTCF 2.2CCPASCTE-35HouseholdID