Developer API

Integrate once. Scale across TV.

VAST 4.2 and VMAP ad tags, OpenRTB 2.6 video bidding, and HouseholdID resolution — with documented REST APIs for CTV and linear TV.

<10ms

VAST latency

VAST 4.2

Protocol

OpenRTB 2.6

Exchange

HouseholdID

Identity

API reference by integration

Four integration paths — choose the right one for your stack.

Copy a pre-filled tag from Publisher Portal → VAST Tag Generator. The ad is decided from an in-memory snapshot; tracking URLs are signed — fire them unchanged.

vast_integration.http
# VAST 4.2 — request an ad for a break
GET https://ads.ltvadx.com/vast?channelId=YOUR_CHANNEL_ID
    &householdId=YOUR_HOUSEHOLD_ID
    &platform=ROKU
    &breakType=MID_ROLL
    &duration=30

# Response: always 200; X-Request-Id header on every response
<VAST version="4.2">
  <Ad id="REQUEST_ID">
    <InLine>
      <AdSystem>LtvAdx</AdSystem>
      <Impression>
        <![CDATA[https://ads.ltvadx.com/track/REQUEST_ID?hh=…&crid=…&liid=…&chid=…&sig=…&event=impression]]>
      </Impression>
      <Creatives>
        <Creative>
          <Linear>
            <Duration>00:00:30</Duration>
            <TrackingEvents>
              <Tracking event="firstQuartile"><![CDATA[…&event=firstQuartile]]></Tracking>
              <Tracking event="complete"><![CDATA[…&event=complete]]></Tracking>
            </TrackingEvents>
            <MediaFiles>…</MediaFiles>
          </Linear>
        </Creative>
      </Creatives>
    </InLine>
  </Ad>
</VAST>

# No ad: <VAST version="4.2"/> (still 200)

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No minimum spend48-hour account reviewVAST 4.2 + SSAI docs includedIAB-compliant stack
IAB-compliant

<10ms

VAST decision latency

p99 under 15ms — product specification

IAB-compliant

7-tier

HouseholdID graph tiers

UID2 · PPID · ADID · DeviceID · ACR · IP/24 · fingerprint

Illustrative platform metrics · System status

VAST 4.2VMAP 1.0.1OpenRTB 2.6schainTCF 2.2CCPASCTE-35HouseholdID