Developer API

Integrate once. Scale across TV.

VAST 4.2 ad tags, SSAI manifest stitching, OpenRTB 2.6 video auctions, and HouseholdID resolution — all behind documented REST APIs built for CTV and linear TV.

Quick start guide OpenAPI spec

<10ms

VAST latency

VAST 4.2

Protocol

OpenRTB 2.6

Exchange

HouseholdID

Identity

Developer resources

Getting Started

VAST tags in 15 minutes

Full Documentation

Architecture & guides

OpenAPI Spec

Swagger / REST schema

SSAI Integration

HLS/DASH stitching

Identity API

HouseholdID resolution

Reporting API

Metrics & billing feeds

API reference by integration

Four integration paths — choose the right one for your stack.

Request a VAST 4.2 tag from Dashboard → Ad Units → Copy tag URL. Responses return in under 10ms with full quartile beacons. Supports SIMID and companion ads.

vast_integration.http

<!-- VAST 4.2 — request a VAST tag from LtvAdx -->
GET https://ads.ltvadx.com/vast?channelId=fast_news_01
    &adBreakId=midroll_1
    &householdId=hh_a1b2c3
    &platform=ROKU
    &contentGenre=news

<!-- Response: VAST 4.2 XML in < 10ms -->
<VAST version="4.2">
  <Ad id="ltv_99821">
    <InLine>
      <AdSystem version="2.0">LtvAdx</AdSystem>
      <AdTitle>Brand Campaign — 30s</AdTitle>
      <Impression>
        <![CDATA[https://ads.ltvadx.com/track/impression?...]]>
      </Impression>
      <Creatives>
        <Creative>
          <Linear>
            <Duration>00:00:30</Duration>
            <TrackingEvents>
              <Tracking event="firstQuartile">
                <![CDATA[https://ads.ltvadx.com/track/q1?...]]>
              </Tracking>
              <Tracking event="complete">
                <![CDATA[https://ads.ltvadx.com/track/complete?...]]>
              </Tracking>
            </TrackingEvents>
            <MediaFiles>
              <MediaFile delivery="progressive"
                type="video/mp4" width="1920" height="1080">
                <![CDATA[https://cdn.ltvadx.com/ads/30s_1080p.mp4]]>
              </MediaFile>
            </MediaFiles>
          </Linear>
        </Creative>
      </Creatives>
    </InLine>
  </Ad>
</VAST>

Full OpenAPI spec Getting started guide All documentation

Start trading TV

Need integration help?

Our solutions engineers walk through VAST, SSAI, and OpenRTB setup on a live call — bring your stack questions.

Start for free

No minimum spend48-hour account reviewVAST 4.2 + SSAI docs includedIAB-compliant stack

Live network

2.4B+

Impressions today

Across CTV & linear pods

Live network

8.2ms

Median VAST latency

p99 under 15ms at edge

Illustrative platform metrics · System status

VAST 4.2VMAP 1.0.1OpenRTB 2.6schainTCF 2.2CCPASCTE-35HouseholdID