Ad Journeys — sequenced campaigns with progressive pricing
Stop showing the same 30-second spot on repeat. Ad Journeys sequences households through a graph of ad steps — introduce the brand, follow up with an offer, close with urgency — with CPM that increases automatically as a household shows more intent. Branch on completion rate, clicks, segment membership, or a conversion postback, all from a visual graph editor.
11
Node types
13
Branch signals
2 min
Advancement cadence
Built for TV — not repurposed web tech
Pod-aware trafficking, household frequency caps, and broadcast-grade SLAs from day one.
Visual graph builder
Drag ENTRY, AD_STEP, WAIT, BRANCH, AB_SPLIT, HOLDOUT, GOAL, WEBHOOK, LOOP, MERGE, and EXIT nodes onto a canvas and connect them — no code required.
Progressive CPM, automatically
Set one base CPM for step one; later steps are priced at 1.5x, 2.0x, and 2.5x automatically. Households who've already engaged are worth more — your bid reflects it.
13 branch signals
Route households on completion rate, companion clicks, hours since entry, audience segment, platform, geography, channel reach, or conversion status — combine 2+ signals with AND/OR logic.
How it works on your stack
Select any stage to see the detail.
Stage 01
From one flat spot to a real sequence
- One base CPM — later steps priced automatically
- Each step serves its own distinct creative
- No manual re-pricing as households progress
Platform capabilities
Everything operators and traders need — without bolting on a second ad server.
Conversion postback pixel
Fire a pixel from your landing page or server when a household converts. Route already-converted households straight to exit instead of wasting further impressions on them.
Built-in A/B and holdout testing
Split traffic across up to 4 arms, or siphon a control group to a no-ad holdout for incrementality measurement — all inside the same graph.
CTV-native cadence
A 2-minute advancement cycle matches how often CTV ad breaks recur — not the 15-minute-plus cadence built for email journeys.
We used to run one flat CPM for the whole flight. With Journeys, households who watch step one get a follow-up creative at a higher bid — we're not paying the same rate for a cold impression and an engaged one anymore.
— VP Media, DTC Subscription Brand
Ad Journeys
Build your first sequenced campaign
Drag nodes onto a canvas, connect them, assign creatives, and let progressive CPM do the rest.