CPM (Cost Per Mille)

Cost per 1,000 ad impressions — the standard pricing unit in CTV programmatic.

CPM represents the cost an advertiser pays per thousand ad impressions. CTV programmatic CPMs typically range from $10–$55 depending on inventory tier, audience enrichment, content genre, deal type, and seasonality. eCPM adjusts CPM for fill rate and completion rate to reflect effective yield.