← Glossary
Programmatic Guaranteed (PG)
A fixed-CPM, reserved-inventory deal executed through programmatic infrastructure instead of manual trafficking.
Programmatic Guaranteed combines the certainty of a direct-sold deal — fixed CPM, reserved impression volume, no auction — with the automated delivery and reporting of programmatic infrastructure. A buyer and publisher agree on price and volume upfront, then the deal is trafficked and delivered through the same OpenRTB pipeline as PMP and open auction demand, without manual insertion orders or spreadsheet reconciliation.