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Brand Safety
Controls preventing an advertiser's creative from appearing alongside inappropriate or mismatched content.
Brand safety in CTV covers content-category exclusions (IAB content taxonomy), competitive separation (no two auto brands in the same pod), verified supply chain (app-ads.txt and sellers.json), and, for regulated categories like kids' content, compliance controls like COPPA. Because CTV inventory runs through SSAI with no per-impression human review, brand safety depends entirely on accurate content metadata passed in the bid request and enforced automatically by the ad server before an auction runs.