Why addressable revenue stops or drops
What the alerts Addressable revenue stopped and Addressable revenue down mean, when they fire, and what you can check and fix on your side.
Two alerts tell you that money from addressable TV has fallen. They compare your settled revenue, which is worked out overnight for the day before, so they lag delivery by about a day. Every seat on your account gets them.
The alerts
Addressable revenue stopped. "No addressable revenue in the last 7 days, after revenue in the weeks before." It fires when the last settled day and the 7 days before it add up to nothing, but you earned in the weeks before that. If you never earned, it does not fire, because there is nothing to restore.
Addressable revenue down. "The last settled day is down more than 20% on the 7 days before it." It compares the last settled day with the daily average of the 7 days before it. The last settled day is yesterday once overnight settlement has run, and the day before until then, so the alert does not fire just because today has not settled.
Both alerts clear on their own when the numbers recover. They only appear for an active operator account.
What you can check
Work through these in order.
- Your account. A suspended account earns nothing new. Check for a banner on your dashboard. See Account status.
- Your data. Open Household Data. If "Expiring in 7 days" is high or the last upload is old, households are leaving targeting. Upload a fresh file. See Upload household data.
- Your match rate. A fall means boxes are sending IDs your files no longer cover. See Match rate and reach.
- Your channels. Open Addressable Inventory, choose the days that fell and see which channel lost impressions.
- Your audiences. Open Audience Segments. A column you stopped sending can empty an audience.
What you cannot see or change
Addressable revenue also depends on advertisers. A campaign can end, pause or run out of budget, and LtvAdx does not show you the campaigns that use your data. If your checks look fine and revenue is still down, contact support with the dates and the channels affected.
A revenue drop is not a payout problem. For a payout that looks wrong, see Your Revenue page.