Read your Revenue page
How you earn on addressable TV, how to read the Revenue page and payout statements, and how to dispute a payout that looks wrong.
The Revenue page shows what your household data earned, your payouts and your payout account. This article explains how you earn and how to read each part. For how payouts work in general, see Payouts, and for revenue-share rules see Revenue share.
How you earn
- You earn only on addressable campaigns. An addressable impression pays you when it reaches a household that your uploaded data identifies. OTT and CTV impressions carry no operator share.
- Your share is a percentage of what the advertiser paid for that impression. The Revenue page shows it. Without an agreement of your own, the standard share is 35% and the page says "the standard share". Under an agreement it says "under your agreement". A deal can carry its own terms, and your statement shows what was actually paid.
- If an impression reaches a household that no operator's data identifies, nobody earns the operator share.
- If a household appears in more than one operator's data, the operator that uploaded it most recently is paid.
- While your account is suspended you earn nothing new. See Account status.
- Invalid traffic that is found later is taken back from everyone in the split, you included. See Traffic quality.
Carriage does not affect this. See Channel carriage.
The page
Three tiles sit at the top.
| Tile | What it means |
|---|---|
| Total Revenue Paid | The net of payouts marked paid |
| Pending / Processing | Payouts that are calculated, approved or in transit, and above zero |
| Addressable impressions (last 30 days) | Impressions that reached your households |
A line below the tiles states your payout terms: each month's payout is due 30 days after the month ends, and the minimum payout is $50. A smaller balance is not paid and rolls into the next month.
Under the third tile, Daily report downloads a CSV for the last 90 days with the date in UTC, addressable impressions, revenue in USD and eCPM. For any other range use the Download Center.
Revenue is settled overnight for the day before, in USD, on UTC days. LtvAdx makes up a payout for each month after it ends.
Your payouts
Each row is a month, with Gross Revenue, Net Payout, Status, Paid On and Reference. Net is gross after adjustments such as invalid-traffic reversals and anything carried in from an earlier month. Select a row to see its notes and the settlement lines it was built from: date, channel, deal type and your revenue.
| Status | What it means |
|---|---|
| CALCULATED | Made up, waiting for approval |
| APPROVED | Approved, waiting for payment |
| IN_TRANSIT | The transfer is under way |
| PAID | Paid. The date and bank reference are filled in |
| DISPUTED | You disputed it, and LtvAdx has not answered |
| ON_HOLD | Held. See Account status |
| CARRIED FORWARD | The month is not paid, so it is taken into the next payout. Either it netted to zero or less, or it is above zero but under the minimum payout of $50 |
Under the status, a payout that is not yet paid and not carried forward shows its due date, for example "Due" followed by the date. A carried-forward month says why, either "Below the minimum payout" or "Fees exceeded earnings", and which month it was added to. A disputed payout also shows "Dispute upheld" or "Dispute not upheld" once decided. See Read your payouts.
Download a statement
- Open Revenue.
- Find the month in the table.
- Select Statement.
The CSV lists your amount by day, channel and deal type, then gross revenue, adjustments, anything carried in, the net payout, and the bank reference once paid.
Dispute a payout
Use this when a payout does not match what you expect. Read the statement first.
Only an owner, admin or finance seat can dispute. You can dispute only a payout that is CALCULATED or APPROVED and above zero. Money in transit, held, paid or carried forward cannot be disputed here. Contact support for those. The dispute option is off while someone from LtvAdx is acting as you.
- Open Revenue.
- Select Dispute on the payout.
- Under "What is wrong with this payout?", say what is wrong. The reason is required.
- Select Send dispute.
The payout stops until LtvAdx answers. You see "Dispute sent to LtvAdx". When LtvAdx decides, you get an alert, and the payout shows "Dispute upheld" or "Dispute not upheld". The payout then goes back to calculated and waits for approval again. A corrected amount, if one is owed, is a separate step. See Payout disputes.
Payout account and tax
Your bank account is set at the bottom of this page. See Add your payout account. Without one LtvAdx cannot pay you. The page does not calculate or withhold tax. The Monetisation Policy makes you responsible for taxes on your earnings, except where LtvAdx is legally required to withhold.
If something goes wrong
- A banner at the top of the page. Your account is suspended or not active yet, or your payouts are on hold. The banner gives the reason. See Account status.
- "No revenue yet". No addressable campaign has delivered to your households. See Why addressable revenue stops or drops.
- A figure differs from your records. Revenue is on UTC days and is settled a day late. The latest day may be missing.
- "Only a payout awaiting payment can be disputed". The payout is past that point. Contact support.
- The Dispute button is missing. Your seat is not allowed, or the payout is not CALCULATED or APPROVED.