How your revenue share is set
Which agreement decides your share of revenue, what your own page shows of it, and when a change starts to apply.
Revenue share is the part of what an advertiser pays that comes to you. It is agreed with LtvAdx and applied when each day is settled. This page explains how the right agreement is found and what you can see of it. It does not list other parties' shares.
How the agreement is chosen
For each day and each line of delivery, LtvAdx uses the first agreement that fits, in this order.
- An agreement for the specific deal.
- An agreement for you and that type of deal.
- For addressable delivery only: the data operator's own agreement.
- Your own default agreement.
- The operator's default, where it applies.
- The network-wide default.
If nothing fits, the standard split in the Monetisation Policy applies. The policy is at ltvadx.com. Custom terms agreed in writing take priority over the standard ones.
A change to an agreement applies from the next daily settlement. Days that are already settled keep the share they were settled with.
For publishers
What you see
The Payouts page shows your revenue in dollars: for each day, the impressions and your revenue. It does not show a percentage. The amount you see is already your share.
To check the percentage, read your agreement or contact support. Your share is applied to what advertisers pay for billed impressions.
Two kinds of delivery work differently.
- Your own direct campaigns. The advertiser pays you outside LtvAdx. You pay LtvAdx a platform fee per impression. See Add credits to your wallet.
- A DSP that pays you directly. The same kind of per-impression platform fee applies.
See Read your payouts for how the monthly amount adds up.
For operators
What you see
Operators earn a share only on addressable delivery, where your household data made the impression possible. OTT and CTV impressions carry no operator share.
Your Revenue page shows your share as a percentage. It says "the standard share" when no agreement of yours applies, and "under your agreement" when one does. The standard share is 35%. A deal can carry its own terms, so the statement for a month shows what was really paid, line by line.
See Operator revenue.
For agencies
What you see
Your trading desk fee is set in a revenue share agreement with LtvAdx. The Managed Advertisers page tells you this and asks you to contact your account manager for per-advertiser fees. No page in the app lists the fee or shows it as a percentage.
Your commission does not add to what your client's wallet is charged. The advertiser pays the media cost only, the line item's CPM and nothing more. Your commission is paid out of LtvAdx's share, so it does not reduce what publishers or operators earn. The exception is a written agreement that says the commission is taken from the media cost first. The Monetisation Policy sets this rule.
Your commission is paid in a monthly payout. Read it, download the statement and raise a dispute on Payouts. See Read your payouts and Managed advertisers.
Questions to ask
| Question | Where the answer is |
|---|---|
| What is my percentage? | Your agreement. Operators also see it on the Revenue page. |
| Why is today's revenue different from yesterday's? | Different deals and deal types can use different agreements. |
| Can the percentage change after the fact? | Not for days already settled. They keep the share they were settled with. |
| I think a month was settled with the wrong agreement | See Payout disputes. |