Add and manage your client advertisers

Add the brands your agency runs, edit or suspend them, and open a client's account to run its campaigns, orders, line items, creatives and reports.

Managed Advertisers is the list of client brands your agency runs. Each client is its own advertiser account, tied to your agency. Add a client here, open its account to run its campaigns, and use the rest of the agency portal to fund it, plan for it, negotiate deals for it and report on it.

Before you start

• Only your agency's owners, admins and managers can add, edit, suspend or reactivate a client. Analysts can read the list, and finance seats can fund wallets but not change clients. See Team and seats.
• Clients you add are in your agency's network. You can't move a client to another agency or network.

Add a client

1. Open Managed Advertisers and select Add Advertiser.
2. Enter the Brand / Company Name. It is required.
3. Enter the Contact Email if you want it on the record. It is optional.
4. Select Add.

If it fails you see "Couldn't add the advertiser" with the reason, for example that the name is missing or your seat can't add clients.

What happens next

The new client appears in the list with the status PENDING. LtvAdx reviews it and sets it to ACTIVE. A publisher can propose a deal only to an active advertiser. You, as the agency, can request a deal for a client yourself before that, see Propose, negotiate and manage a deal.

A client you add is also available in:

• Wallet, where you choose which client's wallet to top up. See Wallet and top-ups.
• Client Reports, where you can look at all clients or one. See Client reports.
• Deals, under For client.

What the list shows

The card above the list shows Total Advertisers. For campaigns and spend, use Client reports.

Work in a client's account

1. Select Open account on the client's row.
2. You are now in the client's advertiser pages: campaigns, orders, line items, video creatives, reports and the rest. A banner at the top names the client and your agency on every page.
3. Select Back to your agency in the banner when you're done.

You work with your own agency seat: what an Owner, Admin, Manager or Analyst of your agency may do, you may do in the client's account. Campaigns you create there are marked as your agency's.

In a client's account you can't see or change the client's team, add credits or change its billing details. Fund a client from your agency Wallet, where your agency is the payer. A suspended client can't be opened, and if a client stops being yours your session in its account ends.

If the list can't load you see "Couldn't load your advertisers" with Try again. That is different from "No managed advertisers yet", which means you have not added any.

Edit a client

1. Select Edit on the client's row.
2. Change the Brand / Company Name, the Brand domain or the Default bid floor (USD CPM).
3. Select Save.

A new brand domain starts unverified: the client proves it from Brand verification in its own account, which you can open with Open account. Leave the domain empty to remove it. The default floor is kept on the client's record only. Ad serving doesn't use it: the floor that applies is each channel's.

Suspend or reactivate a client

1. Select Suspend on an active client's row.
2. Read the box and select Suspend.

While a client is suspended its campaigns stop serving, nobody at your agency can open its account, and anyone at your agency working in it is signed out of it straight away. The status shows SUSPENDED, by your agency.

To lift your own suspension, select Reactivate and confirm. A client suspended by platform staff shows "By platform staff" and has no Reactivate: contact support. A PENDING client can't be suspended until LtvAdx activates it.

What you can't do from here

• Delete a client or move it to another agency. To do that, contact support.
• Set your commission. The note at the bottom of the page says your agency fee comes from your revenue share agreement. LtvAdx sets it with you. See Revenue share. Your commission is paid out of LtvAdx's share, and you read your payouts on Payouts.

If something goes wrong