Add credits to your wallet
Fund your prepaid USD wallet, read the balance and transactions, and know what happens when the balance runs low or reaches zero.
Your wallet is a prepaid balance in US dollars. Advertisers and agencies fund it to pay for campaign delivery. Publishers use it to pay platform fees on their own direct campaigns. Ad networks do not top up a wallet. Add credits here before you go live, and again whenever the balance runs low.
Before you start
- You are an advertiser, an agency or a publisher. Ad networks have no Add Credits button. See the ad network note below.
- Your account must be approved. While it is in sandbox, Add Credits is greyed out. Hover over it to see why. Create your account explains the review.
- Only owners, admins and finance members of your team can open the wallet or add credits. Managers and analysts can run campaigns and read reports, but they can't see the balance or pay.
- You need your company's billing details. The first time you pay, LtvAdx asks for them. They go on your invoice. See Billing details and invoices.
- The minimum top-up is $100. Above that, amounts go up in steps of $10.
For agencies
An agency has no balance of its own. You fund one client's wallet at a time. Open the wallet, then choose the client under Client. If you manage only one client, it is chosen for you. Your agency is the payer: the invoice is addressed to your billing details, and the credit goes to your client's wallet. The review step shows both, so check the client's name before you pay.
Steps
- Open Wallet in the sidebar.
- Select Add Credits.
- Pick one of the preset amounts, or type your own in USD. Select Continue.
- Enter your billing details and select Save and continue. If you saved them before, check them and select Continue.
- On Review & pay, check Billed to, Credited to, the tax lines and Total charged. The tax depends on your billing country and state, and it is added on top of the credit.
- Select Pay. The button shows the total. The Razorpay window opens. Finish the payment there.
LtvAdx charges the total in US dollars. If you pay with an Indian card, your bank charges the rupee equivalent.
What happens next
You see "Payment received". The credit is added to your wallet a moment later, and a receipt email goes to the person who paid. The wallet is credited with the amount before tax. Tax is never added to the balance.
Your tax invoice is not instant. LtvAdx reviews it and emails it to the invoice address in your billing details. See Billing details and invoices.
If the balance doesn't change, use the refresh button above the balance card.
Top-ups are non-refundable once credited, except where the law or an enterprise agreement says otherwise. Check the amount and the client name before you pay.
Reading the wallet page
The balance card is the money you can spend now.
- Normal: "Ready for campaign spend".
- Below $5: the card turns amber with "Balance below $5, campaigns may pause soon".
- At zero: the card turns red with "No credits, add funds to run campaigns".
All Transactions lists the latest 20 rows first. Select View all → to see the full list. It loads 200 rows at a time, newest first. Select Load older transactions at the bottom for the next 200. Each row shows the date, the amount and the balance after it.
| Row | What it is |
|---|---|
| TOPUP, with a plus | Credits you added |
| A deal type such as INTERNAL_DSP, with a minus | One billed impression |
| "Invalid traffic credit", in green with a plus | Spend returned for traffic that LtvAdx confirmed as invalid. See Traffic quality |
Every billed impression is its own row, so the list gets long on a busy campaign. One impression costs the line item's CPM divided by 1,000. For any CPM below $10 that is under a cent, so a row's amount is shown to four decimals, for example $0.0050, instead of $0.00. The balance after each row is shown to the cent. The Settlement Charges tab lists only the debits that have loaded, with a running total.
When the balance is low or empty
LtvAdx tells the people with wallet access when the balance is below $5 and when it reaches zero. You get an alert in the app and an email. See Alerts.
When the balance cannot pay for delivery, your line items stop being chosen for ads. Add credits to resume. Serving picks up the new balance after a short delay, not at the same instant. See How billing works for exactly what stops and what does not get charged.
For publishers
Your wallet pays one thing: the platform fee on your own direct campaigns, and on any DSP you connect that pays you directly. It is taken per impression, as far as the balance goes. Delivery never stops for a fee. When the balance runs out, the rest is deducted from your next payout. The Platform Fees tab lists each fee. You can top up to pay fees as you go, but you don't have to.
If your account belongs to a partner network, your platform provider handles billing and there is no wallet to fund.
For ad networks
You can't add credits. Your spend through DSP seats is billed outside the wallet, and nothing is charged to this wallet, so there is nothing to top up. The page says so, and has no Add Credits button. You don't get wallet alerts for low or empty balances either. If the page shows a balance, contact support about it.
If something goes wrong
| What you see | What to do |
|---|---|
| Add Credits is greyed out | Your account is still in sandbox. Wait for approval, or request go-live from the sandbox banner. |
| No Add Credits button (ad network) | Ad networks can't top up a wallet. See the ad network note above. |
| "Minimum $100" | Enter at least $100. |
| "Must be in multiples of $10" | Round to the nearest $10. |
| "Add your billing details before paying" | Complete the billing step, then pay. |
| "The total changed to ... please review it again" | The tax changed between the quote and the order. Check the new total on the review step. |
| "Payment failed" | Your bank or card refused it. Try again or use another card. Nothing was credited. |
| "Only the account's owners, admins and finance members can see or fund the wallet" | Ask an owner, admin or finance member of your team. |
| "Billing for this account is handled by your platform provider" | Your account is on a partner network. There is no wallet to fund. |
| You were charged but the balance did not change | Contact support with the payment ID from the Razorpay receipt. |