Understand your alerts

Read the bell and the Alert Center, learn what each alert category means, who on your team gets which alerts, and which ones are also emailed.

An alert tells you that something on your account needs a decision or a fix, and links to the page where you do it. You see alerts in the bell at the top of every page and in the Alert Center. Some are also emailed.

The bell

The bell shows how many alerts you have not read, up to 9, then "9+". It refreshes about once a minute while the tab is open, and when you open it. Select it to see your latest alerts.

  • Select an alert to mark it read and go to the page it points to.
  • Select Mark all read to mark everything read.
  • Select View all alerts to open the Alert Center.

The Alert Center

The Alert Center has two tabs. Active lists problems that are still happening, and decisions you haven't read. History lists what ended or was dismissed in the last 30 days.

On Active, three tiles count Critical, Warnings and Info alerts. Use the filter buttons to show one level, and the Category list to show one category. Each alert has up to three buttons:

  • How to fix opens the help article for that alert, when there is one.
  • Open goes to the page where you fix it.
  • Dismiss hides it for you.

How alerts behave:

  • LtvAdx checks for problems every 5 minutes. A decision, such as a channel or creative approved or rejected, appears at once.
  • There is one alert per problem. If the same problem gets worse, its count and time update instead of a second alert appearing.
  • When the problem ends, the alert moves to History by itself.
  • Read and dismissed are yours. A colleague reading an alert does not mark it for you. If a problem you dismissed gets worse, it counts as unread again.
  • An info notice with nothing left to do is finished once you read it. A rejection stays until you dismiss it.
  • You can't mute a category. There are no per-alert settings.

Categories

CategoryWhat it covers
DeliveryAds not serving or serving badly: no delivery, pacing too fast or slow, a flight ending, creative errors, a high skip rate, low fill rate, player or integration problems. Also decisions that unblock delivery: a channel, order or creative approved, rejected or sent back
BillingAn empty or low wallet, payout approved, paid, held, released or disputed, and a change to your payout account
ComplianceInventory authorization, and policy cases that need an answer or have been decided
DealsA deal proposal or amendment waiting for your reply
AccountThe status of an operator account, and a new reply to a support request you raised

Partner networks also see a Review category for customers and channels waiting on them, and support requests from their customers.

Who on your team gets which alerts

The rule is that you get an alert if you own the fix and can open its page. Because of that, a seat that can't open the wallet does not get wallet alerts. See Team and seats.

CategorySeats that receive it
DeliveryOwner, Admin, Manager, Analyst. For operators, the addressable delivery and account status alerts go to every seat, while stale-data and carriage alerts go to Owner, Admin, Manager
BillingOwner, Admin, Finance
DealsOwner, Admin, Manager
ComplianceOwner, Admin, Manager
AccountEvery seat on an operator account. A support reply goes only to the person who raised the request

Which categories reach you also depends on your account type.

  • Advertisers get Delivery, wallet alerts, Deals and Compliance.
  • Agencies get the Delivery and Deals alerts of their clients, with the client's name at the start of the title, plus wallet and payout alerts of their own, including a warning if the payout account is changed.
  • Publishers get Delivery (fill rate, serving, SSAI and channel decisions), payout alerts, a warning if the payout account is changed, Deals, Compliance and a fee-wallet alert while the wallet is empty and fees are due.
  • Ad networks get Deals and alerts about their own DSP timeouts. They get no wallet alerts, because an ad network has no wallet to fund.
  • Operators get addressable delivery, account status, payout, carriage and policy alerts.

LtvAdx staff do not receive your account's own pacing, wallet or delivery alerts.

Email

Email is separate from the bell, and fewer things are emailed than appear in the bell.

  • The most serious delivery problems, such as a line item with no impressions or a creative with a high error rate, are emailed to the seats that own the fix.
  • Empty and low wallets are emailed as a digest when the problem starts and again a few times while it lasts, then the emails stop. Agency wallets are not emailed.
  • Sample items in a sandbox account raise no email.
  • Only people whose account is approved and whose email is verified get alert emails.
  • Serving, SSAI and model-accuracy alerts are never emailed.

Account emails such as verification, password reset and invites are always sent. The switches on the Notifications tab in Account settings do not control any of this.

If something goes wrong

  • The bell shows a number but the Alert Center is empty. Dismissed and finished alerts leave Active. Check History.
  • You expected an alert and got none. Your seat may not be one that owns the fix. Ask an Owner or Admin to check your seat on the Team page.
  • You don't see a Category list. It appears only when your alerts span more than one category.

Last reviewed 2026-11-02

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