Report on your clients' delivery and spend
See delivery and spend for all your clients together or one at a time, by client, campaign, line item, publisher or day, and export it as a CSV.
Client Reports shows what your clients' ads delivered and what they spent, in one place. Use it to compare clients, to check one client's campaigns, or to send a spreadsheet to a client.
It shows your clients' own spend only. It never shows what publishers earned, and it doesn't show your commission. Your commission payouts are on Payouts.
Steps
- Open Client Reports.
- Choose the dates with the date picker. The page opens on the last 30 days. Days are in UTC.
- Leave the client menu on All clients, or pick one client.
- Pick how to split the table: By Client, By Campaign, By Line Item, By Publisher or By Day.
- Select Export CSV to download the table you are looking at.
When you pick one client, the By Client tab goes away and the table switches to By Campaign. Pick All clients again to get By Client back.
What the table shows
Every row has the same columns, with a total row at the bottom.
| Column | What it is |
|---|---|
| Impressions | Ads counted as served |
| Spend | What the client was charged, in US dollars |
| eCPM | Spend per thousand impressions |
| VCR | Completed views as a share of starts |
| CPCV | Spend per completed view |
| Clicks | Clicks counted |
| CTR | Clicks as a share of impressions |
A dash means there is nothing to divide by, for example no completed views. The precise definition of each measure is in What the numbers mean.
The agency home page uses the same report for the last 30 days, split by client.
Things to know
- Spend is the buyer's own money. It is what the client was charged for delivered impressions. It is not an invoice. For invoices, see Wallet and top-ups.
- A range can span up to 366 days. A longer one is refused.
- Sandbox data. If your account is still in its sandbox, the report can include sample delivery. A live account shows live delivery only.
- The CSV matches the table. It uses the same dates, client and split, and carries the same columns. If the file was cut short because it is very large, the page tells you.
If something goes wrong
| What you see | What to do |
|---|---|
| "No delivery in this date range." | Widen the dates, or pick another client. A new client has nothing until its campaigns serve. |
| "Could not load this report" | Try again. If it keeps failing, contact support. |
| "Export failed" | Try again with a shorter range. |
| A client is missing from the menu | It isn't linked to your agency. See Add and manage your client advertisers. |