Read your campaign reports

See what your campaigns delivered and what it cost, by day, campaign, line item, creative, country, platform, publisher and hour, and export it.

Reports shows what your campaigns delivered and what you were charged. Use it to check spend against your wallet, to compare campaigns, line items and creatives, and to find where completion is weak. It shows your own spend only. It never shows what a publisher earned.

Agencies read the same figures in Client reports. Every metric is defined in What the numbers mean.

Before you start

• You need a campaign that has delivered. A new account sees an empty report until the first impressions arrive.
• All dates are UTC days. Delivery counts refresh about every 5 minutes.
• Spend is charged per impression and appears as each impression is billed.
• While your account is waiting for approval, the report includes sample figures. After approval it shows real delivery only.

Steps

1. Open Reports.
2. Choose the dates. Today, 7D, 30D and 90D set the range in one click, and Custom lets you pick two dates. The page opens on the last 7 days. A range can be at most 366 days.
3. Read the tiles: impressions, spend, eCPM, VCR, CPCV and CTR for the whole range.
4. Select a tab to change the view. The tiles stay the same.
5. Select Export CSV at the top to download the table you are looking at.

The tiles

The tabs

• Overview. A chart of daily delivery, then a Daily Detail table. Pick which metrics the chart plots. In the table, Columns lets you show or hide columns, and your choice is remembered in your browser. The table shows 20 rows a page and has a totals row.
• Video Funnel. The share of impressions that reached each stage: start, 25%, 50%, 75% and complete. The Complete bar is completes ÷ impressions, so it is lower than VCR, which is completes ÷ starts.
• Campaigns and Line Items. Impressions, spend, eCPM, VCR, CPCV, clicks and CTR for each.
• Creatives. Delivery counts for each creative. Delivery with no creative of yours is labelled Outside DSP creative. This tab shows delivery, not spend.
• Geography and Platform. Delivery counts by country and by player platform. Delivery with no value recorded is shown as Unknown country or Unknown platform.
• Publishers & Channels. Two tables, one by publisher and one by channel, with the same columns as Campaigns.
• By Hour. Impressions by UTC hour of the day. Use it to see when your ads run.

The Creatives, Geography, Platform and By Hour tabs also show viewability, and an invalid-traffic count and rate. Viewability only counts players that send a viewable signal, so it can read low or zero for players that do not.

Export

There are two Export CSV buttons on Overview, and they differ:

• The one at the top downloads the whole view for the tab, with every column, as numbers. A file from here stops at 10,000 rows. If it is cut, a notice tells you how many rows it has out of the total.
• The one inside the Daily Detail table downloads only the columns you chose, formatted as shown on screen.

For every row of a long range, use Download Center. It makes the file in the background and has no row limit.

What happens next

Spend here is the same money that leaves your wallet. If it does not match, see How billing works and Wallet and top-ups. Reach and frequency for a campaign are on Reach & Frequency.

If something goes wrong

• No delivery in this date range. Nothing was delivered on those days. Check that the line items are active and your wallet has funds.
• Export failed. Try a shorter range, or use Download Center.
• Impressions and billed impressions differ slightly. Traffic LtvAdx classes as invalid while the ad plays is neither counted nor charged. A small difference can come from traffic found to be invalid later, which Traffic quality explains.
• CPCV shows a dash. There were no completes in the range.
• The table totals do not match the tiles. The table total is worked out from the columns you chose, and it leaves out averages such as eCPM. Compare the same column in both.