Read the VCR Dashboard
See how many viewers watched your ads to the end, where they dropped off, and how often they skipped, muted or clicked, across all your campaigns.
The VCR Dashboard shows how your ads were watched: how many viewers started, how far they got, and whether they finished, skipped, muted, paused or clicked. Use it to judge creatives and lengths. Delivery and spend are on Reports.
Before you start
- The page covers all your campaigns together, from 30 days ago up to today, in UTC. It has no date picker and no filter by campaign. For a chosen range, or for one campaign, line item or creative, use Reports.
- Figures refresh about every 5 minutes.
- It only has data once your ads have played. Until then it says there is no delivery data yet.
Steps
- Open VCR Dashboard.
- Read the tiles: Impressions, Starts, VCR, Attention Score, Skip Rate and CPCV.
- Read the Video Completion Funnel to see where viewers drop off.
- Read Engagement Signals for skip, mute, pause and click rates.
The funnel
| Bar | What it shows |
|---|---|
| Impression | Always 100%. |
| Start | Starts ÷ impressions. |
| Q1 (25%), Q2 (50%), Q3 (75%) | Viewers who reached each point ÷ impressions. |
| Complete | Completes ÷ impressions. |
Every bar is a share of impressions, as the Video Funnel on Reports is, so the two agree for the same dates. The Complete bar is lower than the VCR tile, because VCR is completes ÷ starts: of those who started, how many finished.
Engagement signals
- Skip Rate: skips ÷ impressions.
- Mute Rate: mutes ÷ starts.
- Pause Rate: pauses ÷ starts.
- CTR: clicks ÷ impressions.
Each card says what it is divided by. The small bar under each figure is for comparing the four on screen. It is not a target.
Attention score
The score is a number from 0 to 1. It is built from VCR and the mute rate only: more completes and fewer mutes raise it. It always comes out a little lower than VCR. The page shows how it is worked out. It has no tiers or bands, and nothing in ad serving or pricing uses it.
What the numbers leave out
- Impressions, starts and the rest leave out traffic LtvAdx classed as invalid. See Traffic quality.
- CPCV here is shown to two decimals. Reports shows four, which is easier to read for small amounts.
- Every figure comes from signals the player sends. A player that does not send quartile signals can make VCR look low.
If something goes wrong
- No delivery data yet. None of your ads has played in the last 30 days. Check your campaigns on Campaigns.
- VCR looks low. Check the creative length and the mute rate, then compare creatives on the Creatives tab of Reports. See also Video creatives.
- Figures changed after a refresh. Today's data is still arriving. See What the numbers mean.