Account status, suspension and payout holds

What each operator account status lets you do, what a suspension or a payout hold changes for your data and your money, and who can lift it.

Your operator account is in one of three states: not active yet, active, or suspended. Separately, LtvAdx can put your payouts on hold. A banner at the top of your dashboard, Household Data, Audience Segments, Signal Upload, Linear Schedule, Inventory Forecast, Addressable Inventory, Revenue and Profile says when something applies to you.

Not active yet

A new operator account starts here. The banner says "Your operator account is not active yet" and "Uploads open once LtvAdx approves the account." The alert "Account pending approval" says the same.

While you wait you can open every page, fill in your profile and add your payout account. You cannot upload household data or ask for a channel.

When LtvAdx approves your account, it becomes active. You get the alert "Your operator account is active": your household data can be used for addressable campaigns.

Suspended

LtvAdx suspends an account for a stated reason, and the reason shows in the banner and in the alert. While you are suspended:

You get the alert "Your operator account is suspended".

Your data is not deleted. When LtvAdx reinstates the account, your payouts are released (unless a separate payout hold still applies), you get the "active" alert, and your households return to audiences about a minute later, if their rows have not expired. They expire 30 days after the last upload that named them, so upload again if the suspension was long. Pages such as Household Data and Audience Segments still show household counts during a suspension, under the banner. The counts describe the rows you hold, not what is in targeting. Buyers' channel cards also leave out the households of a suspended or not yet active operator.

Payout hold

A payout hold stops payments only. Your data keeps working, and you keep earning. The banner reads "Your payouts are on hold", with the reason.

Payouts waiting for approval are shown as ON_HOLD. You get the alert "Payout on hold". When the hold ends you get "Payout released", and those payouts go back to being calculated and wait for approval again.

Who lifts a suspension or a hold

Only LtvAdx. You cannot lift either one yourself. Contact support and quote the reason in the banner. Every seat gets the status alerts. The payout alerts go to owners, admins and finance seats.

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See Upload household data and Your Revenue page.