Ask to carry a channel

Ask LtvAdx to record that a channel plays on your boxes, with your channel number, package and regions. Carriage moves no money.

Carriage is the record of which channels play on which operators' set-top boxes. One channel can be carried by many operators, each with its own channel number and package. You ask for a channel, and LtvAdx confirms it.

Carriage moves no money. An operator is paid for its own households matching an addressable impression, on any channel, carried or not. Being listed as a carrier does not raise your revenue, and the publisher is not paid less because you carry its channel.

What carriage changes

The channel appears on your Addressable Inventory page with your channel number and package.
The channel feeds your Linear Schedule and Inventory Forecast. Those pages cover carried channels only.
The publisher sees you under "Carried by" on the channel.
When a buyer looks at that channel's inventory card, the summary of households that operators report for it includes yours. Buyers see a size band and shares by gender, age and income band, never your subscriber IDs. What household data you may send has the detail.

It does not change what you earn, who is paid, or which households an advertiser can reach.

Before you start

Your operator account must be active.
Your seat must be an owner, admin or inventory manager. Analysts and finance seats can read carriage but not change it.
The channel must already be live in LtvAdx. You can only ask for channels LtvAdx has approved, and sample channels are not offered.

Steps for an operator

Open Addressable Inventory.
Select Request a channel.
Type part of the channel's name in the search box and choose it from the list. The list shows up to 50 channels you have not already asked for or carried.
Fill in Channel number (LCN), Package and Regions (comma separated) if you have them. All three are optional.
Select Send request.

What happens next

The request shows under "Your requests" as "Waiting for LtvAdx". LtvAdx staff decide it. The publisher is not asked to approve.

Confirmed. The channel moves into your main table, and you get the alert "Carriage confirmed", with the note "The channel is on your inventory page."
Not confirmed. The request stays under "Your requests" as "Not confirmed". You get the alert "Carriage not confirmed" and the reason is on the row. You can send a new request for the same channel.
Withdraw. While a request is waiting, select Withdraw to cancel it.

Decision alerts go to owners, admins and inventory managers. If LtvAdx adds a channel for you, you do not get an alert. Look at the page.

Stop carrying a channel

Select Stop carrying on the channel's row. It ends at once. The channel leaves your table, your schedule and your forecast. Impressions your households keep receiving on it still pay you.

For publishers

Open Channels & Apps, open a channel and go to the Verification tab. "Carried by" lists the operators that carry it, with their channel numbers. LtvAdx sets this with each operator. You cannot add or remove a carrier, and carriage does not change what you are paid.

If something goes wrong

What you see	What to do
"This channel is already on your list"	You already carry it, or a request is waiting. Look in your table and under "Your requests".
The channel is not in the search	It may be already requested or carried, may not be live yet, or may be a sample channel. Check the spelling, then contact support.
"Only owners, admins and managers can ask for carriage"	Ask a seat that has permission.
"This operator account is not active yet."	The button is off until LtvAdx approves your account. See Account status.