Read your Inventory Forecast
Read the Inventory Forecast: the estimated TV ad requests on your carried channels, the share with a known household and when impressions fall in the day.
Inventory Forecast estimates the next 30 days on each channel you carry, by carrying forward the last 28 days. Use it to see which channels have the most traffic and when it falls.
It is an estimate of past traffic repeated, and nothing more. It is not a promise of volume or revenue, and it does not subtract campaigns already booked. LtvAdx books advertiser budgets, not impression goals, so there is no committed figure.
If your account is suspended, not active yet or has its payouts on hold, a banner at the top of the page says so. See Account status.
The forecast covers channels LtvAdx has confirmed on your boxes. If you have none, the page says "Nothing to forecast yet". See Channel carriage.
What the page shows
| Column | What it means |
|---|---|
| TV requests a day | Ad requests the channel received per day from TV devices, as a size band |
| Next 30 days | The same rate over the horizon, as a size band |
| Known household | The share of the channel's ad requests where LtvAdx could tell which household was watching. This is the part addressable delivery can reach |
| Time of day columns | When delivered impressions fall, in UTC, as a share: 00-06, 06-12, 12-18 and 18-24 |
Sizes are bands, such as "1K-10K" or "100K-500K", not exact counts. They are the publisher's figures, so LtvAdx shows a range. A dash means nothing was measured.
A kids channel shows no household figure.
A channel needs 7 days of data before it is forecast. Until then the row says "Not enough data yet: N of 7 days".
How to use it
- Compare channels: put your effort where the requests and the known-household share are high.
- Watch the known-household share. A low share means few requests carry an ID LtvAdx can match. For your own boxes, see Match rate and reach.
- Use the time-of-day shares with Linear Schedule to see whether the breaks fall in busy periods.
If something goes wrong
- "Not enough data yet". Wait. The row fills in once the channel has 7 days of traffic.
- A channel is missing. It is not confirmed as carried yet. Check Addressable Inventory.
- The numbers differ from your own counts. The forecast uses LtvAdx's own record of ad requests on UTC days, not your head-end's logs.