Understand match rate, reach and data freshness
What the dashboard figures Data freshness, Match rate and Households reached mean, how they are counted and what to do when they look low.
Your dashboard has four health figures. Three of them tell you how well your data is working. This article explains each.
Data freshness
This is the time since your last real upload: "Today", "3d ago" or "No upload". A check with Validate does not count. The figure turns amber at 7 days. The line under it shows how many households expire within 7 days.
Households leave targeting 30 days after the last upload that named them. Upload before then. See Upload household data.
Match rate
Your boxes send an operator ID and a subscriber ID with each ad request. LtvAdx looks the subscriber up in your uploads. The match rate is the share of those lookups that found a household.
- A high rate means the IDs your boxes send are in your files.
- A low rate means boxes are on air that your uploads do not cover, or the IDs in your boxes and your files differ. For example, a card number in one and an account number in the other.
The tile also shows how many box lookups it is based on, over the last 30 days, or "No box lookups yet". Counting starts with your first upload. Only requests that identify the subscriber by operator ID and subscriber ID are counted.
To raise it, upload subscribers you have left out, and check that the subscriberId values in your files are the same ones your boxes send. Match rate only describes your boxes. It is not a share of all viewers.
Your operator ID is on your Profile page under Your operator ID, with a Copy button. Your boxes send it as operatorId, with the box's subscriberId. See Update your operator profile.
Households reached
This is the number of different households that received an addressable impression through your data in the period, which is 30 days on the dashboard. The line under it shows the average number of impressions per household, which is impressions divided by households reached.
Both are estimates. LtvAdx keeps the counts for 100 days. A dash means LtvAdx could not work the figure out for the period.
Payout account
The fourth tile says "On file" or "Missing". See Add your payout account.
If something goes wrong
- Match rate shows a dash. There were no lookups in the period. Your boxes may not be sending the IDs, or your first upload has not happened yet.
- Households reached is a dash. Nothing was delivered in the period, or the figure could not be worked out. Check again later.
- Revenue is low although match rate is high. Matching is not the limit. Addressable campaigns may not be buying. See Why addressable revenue stops or drops.