Check what your household data holds
Read the Household Data page: households in audiences, opt-outs, households about to expire, your last upload and the split by gender, age and language.
Household Data shows what your uploads hold today. Open it after an upload to confirm the file landed, and before a quiet week to see how many households are about to run out.
What the page shows
If your operator account is suspended, not active yet or has its payouts on hold, a banner at the top of the page says so and gives the reason. See Account status.
Four figures sit at the top.
| Figure | What it means |
|---|---|
| Households in segments | Households you uploaded that have not opted out and have not expired. |
| Opted out | Subscribers you marked optedOut. They are held so the opt-out stands, and they are never in an audience. |
| Expiring in 7 days | Households that leave targeting within a week unless you upload them again. The figure turns amber when it is above zero. |
| Last upload | The date of your last real upload, in UTC. A check with Validate does not count. |
Below them, tables break your households down by Gender, Age, Income band, Language and Resolution. Each row shows a count and its share of "Households in segments".
The same count appears on your dashboard as "Households supplied".
Reading the tables
- A household with no value for an attribute is left out of that attribute's table. The shares in one table therefore may not add up to 100%.
- Gender UNKNOWN and income band LOW appear here because you sent them. They never build an audience.
- A row here does not mean buyers can target it. An audience needs at least 1,000 households on your network to be used. See Audience Segments.
- The tables count the rows you sent. They do not say how many impressions each group received. LtvAdx does not break delivery down by audience.
What to do with it
- "Expiring in 7 days" is high. Upload a fresh file. A household stays for 30 days after the last upload that named it. See Upload household data.
- A count is lower than you expect. Check the result of your last upload for rejected rows, and compare "Opted out" with what you sent.
- You removed subscribers. They drop from the count at once. See Record opt-outs and remove subscribers.
- The page says "No household signals yet". Select Upload signals to go to Signal Upload.
The counts here are the rows you hold. If your operator account is suspended or not active, your households are out of targeting even though the counts stay as they were. The banner at the top of this page says when that applies. Read Account status.
See Audience Segments for the audiences these households fall into.