See which audiences your households fall in
Read the Audience Segments page: the audiences advertisers can buy, how many of your households are in each, and the rule that puts a household there.
Audience Segments shows what each audience that advertisers can buy holds of your households. Use it to see what your data is worth to buyers and which missing columns would add an audience.
You earn when an addressable impression reaches one of your households, so a household's value to you does not depend on which segment it is in. The segments tell you why a campaign could reach it.
What the page shows
Rows are grouped under Demographics, Language, Device, Streaming apps, Viewing, Life stage and Subscription. Each row has a label, the number of your households in it, and either "Large enough" or "Below minimum".
- The count is yours alone. A segment in your network also holds households from other operators, and you never see those.
- "Large enough" means your own count reaches 1,000 households. "Below minimum" means it does not. The label is about your count. The rule behind it counts every operator's households on your network together. See "The minimum size" below.
- If your account is suspended or not active yet, a banner at the top of the page says so. Your households are out of targeting, even though the counts still show the rows you hold.
- Opted-out households are never counted.
- Counts are kept for up to 5 minutes. Audiences are rebuilt about a minute after each upload and every 30 minutes besides.
- Delivery is not broken down by segment. There is no report of impressions per audience.
What puts a household in a segment
| Group | Row you see | The household is in it when |
|---|---|---|
| Demographics | Male, Female | primaryViewerGender is MALE or FEMALE |
| Demographics | Age 18-24 and the other brackets | primaryViewerAgeBracket holds that bracket |
| Subscription | Income: Mid, Income: High; Subscription value: Mid, High | arpuBand is MID or HIGH |
| Language | Language: hi (and so on) | primaryLanguage holds that code |
| Device | Screen: HD, FULL HD, 4K, SD | resolutionClass holds that value |
| Device | TV make: Samsung (and so on) | tvManufacturer holds that make |
| Streaming apps | App: NETFLIX (and so on) | ottAppsInstalled lists the app |
| Streaming apps | English premium streaming | The apps include NETFLIX or PRIME, and contentPreferredLanguage is en |
| Viewing | Heavy primetime viewers | primetimeAffinity is 0.7 or higher |
| Viewing | Binge viewers | bingeScore is 0.6 or higher |
| Life stage | Families with children | hasChildren is true |
| Life stage | Seniors | Age bracket 55-64 or 65+ |
| Life stage | Young adults | Age bracket 18-24 or 25-34 |
| Life stage | Empty nesters | Age bracket 45-54 or 55-64, and hasChildren is not true |
| Subscription | Subscribed 3 years or more | loyaltyYears is 3 or more |
| Subscription | 4K package | packageTier is 4K |
| Subscription | Postpaid | isPostpaid is true |
Engagement tiers (how many ads a household has seen) come from delivery, not from your file, so they are not on this page.
Some values never build an audience. Gender UNKNOWN and income band LOW are stored but do not appear. The location columns, tvModel, osVersion, screenSizeInches, deviceYear, householdSize, childrenAgeRange, weekendAffinity, avgDailyViewHours and preferredOttTier are stored and used for no audience today.
Makes and apps are matched whatever their case or spacing
LtvAdx turns a TV make or an app name into capitals, with each run of spaces or symbols as one underscore. "Mi TV" and "MI TV" are both MI_TV, "Prime Video" is PRIME_VIDEO and a lower-case netflix counts as NETFLIX. A buyer who types a make or app on a line item gets the same treatment, so a make with a space in it can be targeted. You do not need to rewrite names in capitals.
English premium streaming counts households with Netflix or Amazon Prime Video, sent as NETFLIX, PRIME, PRIME_VIDEO, AMAZON_PRIME or AMAZON_PRIME_VIDEO in any case or spacing, whose preferred content language is English.
The minimum size
An audience must hold at least 1,000 households on your network before it can be targeted. This is enforced in two places:
- When audiences are rebuilt, any audience under 1,000 households, counting every operator on the network, is left empty. It targets nobody, whatever a line item says.
- When a buyer saves a line item, adding a gender, age, income, language, life stage, screen, TV make, app or household segment that reaches fewer than 1,000 households on the network is refused. The message names it. Values already on a line item stay.
Your count on this page is yours alone. A row marked "Below minimum" works once other operators' households bring the network total up to 1,000. Until then it is empty for everyone, and you cannot switch it on from here. The way to grow it is to send more of the column for the subscribers you hold.
Add more audiences
The fastest way to grow the page is to send more columns for the subscribers you already hold, in the same file. Blank cells keep what LtvAdx holds, so a file with subscriberId and primaryViewerAgeBracket only adds age. See Upload household data.
If something goes wrong
- "No audience segments yet". Nothing has been uploaded, or every row is opted out. Select Upload signals to go to Signal Upload.
- A new upload is not reflected. Wait a minute for the rebuild and up to 5 minutes for the page to refresh.
- A segment you expect is missing. The column holds a value the rules above do not use, for example gender UNKNOWN.
- A row says "Below minimum" and a buyer cannot target it. The network total is under 1,000 households.
The counts are your uploaded rows. If your account is suspended or not active, the banner at the top of the page says so and none of your households are in any audience, even though counts appear. See Account status.