Add a channel
Add a TV app or channel, set its floor and ad rules, and send it to LtvAdx for review so it can start taking ads.
A channel is one TV app or linear feed you sell ads on. Add one for each app or feed, because reports, floors and ad rules are set per channel. A new channel serves no ads until LtvAdx approves it.
Before you start
Have these ready:
- The channel's name and the platforms it runs on (Roku, Fire TV, Samsung, LG and others).
- For an app, its store listing address and bundle ID. They are optional here, but Authorized Sellers needs the store details to check your app-ads.txt file.
- The lowest price you will accept per thousand ads. If you are not sure, leave it empty for now and set it once you can see your fill rate.
Steps
- Open Channels & Apps and select Add Channel.
- On the Identity & Content tab, enter the Channel / App Name.
- Pick at least one platform under Platforms. A channel can't be saved without one.
- Pick a Content Model. This is required.
- Add the country (two letters, such as GB), the language, the content rating and the content categories if you have them. Choose KIDS for content made for children (see below).
- Add the Bundle ID (app store) and Store URL for an app. The store address must start with
https://. - Open the Ad Configuration tab and set Floor CPM ($) and Max Ad Duration (sec). The next section says what each one does.
- Tick the technology and ad formats the channel supports.
- Under What your player can play, tick the video formats your player renders, or leave them all unticked to accept any ad. Tick No VAST wrappers if your player can't follow a wrapper.
- Select Submit for Review.
A box then appears titled Channel added. It shows the one line to publish in your app-ads.txt file so the channel can receive LtvAdx advertiser and programmatic demand. Select Open Authorized Sellers to do that now, or Later. Your own direct campaigns do not need it.
What each setting does
| Setting | What it does today |
|---|---|
| Floor CPM ($) | A LtvAdx advertiser's campaign whose price is below the floor is not shown on this channel. A deal's agreed price replaces the floor. Your own direct campaigns ignore it. The floor is also sent to outside bidders as the minimum price. |
| Max Ad Duration (sec) | No ad longer than this plays on the channel, and outside bidders are asked for nothing longer. When your tag also sends duration, the shorter of the two applies. Blank or 0 means no limit. |
| SSAI Enabled | Required before you can open SSAI sessions for the channel. |
| RTB Enabled | Required before any outside bidder can bid on the channel. It is off for a new channel. See My DSPs. |
| Bumper Ads (≤6s) | Required for bumper breaks. Without it a request for a bumper break gets no ad from LtvAdx advertisers. |
| Interactive / SIMID and Shoppable QR | A campaign that uses these formats is shown only on channels that accept them. |
| What your player can play | Leave all unticked to accept any ad. Tick formats such as MP4 and the channel gets only ads with a video file in one of them: never a VAST wrapper (its files are unknown until it plays), and no outside bidder's ad without a matching file. Outside bidders are told the formats before they bid. |
| No VAST wrappers | Only ads whose video files are in the response: no wrapper creative, no linked VAST tag, no outside bidder's wrapper. |
The form used to show Max Ad Breaks / Hr, VAST Enabled and Companion Banners. Nothing read them, so they are gone. Your player decides when breaks happen, every approved channel answers VAST requests, and a companion banner is included whenever an ad has one (players that can't show it ignore it).
Content details matter too. A campaign that targets a content category, an IAB category or a rating skips a channel that has none set. The more of these you fill in truthfully, the more campaigns can match. See Why is my fill rate low?.
A high floor CPM means fewer ads fill. Start from what buyers pay you today and adjust once you can see your own fill rate.
Children's content
Choose KIDS under content categories, or give the channel a TV-Y, TV-Y7 or TV-Y7-FV rating, if it is made for children. Either one does the same thing. The channel is served contextually, with no household data, and no alcohol, dating or adult advertisers. A kids channel can't also carry a TV-MA or R rating, and the save is refused if you try.
What happens next
LtvAdx reviews the channel. The channel shows PENDING in the Status column until then. An approved channel that LtvAdx has suspended shows Suspended, and one switched off shows Inactive: neither serves ads. You get an alert with the decision. An approved channel can get its VAST tag.
If LtvAdx asks for changes or rejects the channel, open it, fix what the note says and select Resubmit for Review. See Channel review.
After approval you can keep editing. Changes to an approved channel, such as a new floor, reach the ad server within a minute and do not go back for review.
Good to know
- Only LtvAdx can delete a channel. If you added one by mistake, contact support.
- Owner, admin and manager seats can add and edit channels. Other seats see the list only.
- Saving the form changes only what the form shows. Settings made elsewhere, such as the house promo choice on SSAI Setup, stay as they are.
- A channel marked Sample was created for a sandbox account. It never serves ads and can't be approved.
- The Verification tab shows which operators carry the channel, and the verification badges LtvAdx sets. You can't change them.
- The Network demand column shows whether the channel can take LtvAdx advertiser demand. See Authorized Sellers.