Channel review and approval
What PENDING, APPROVED, REJECTED and REQUIRES RESUBMISSION mean for a channel, why one is rejected, and how to resubmit it.
LtvAdx reviews every channel before it can serve ads. This page explains the four statuses you can see, what to do when a channel is sent back, and what to check when a channel says Approved but still shows no ads.
The statuses
The Status column on Channels & Apps shows one of these.
| Status | What it means | What you do |
|---|---|---|
| PENDING | You submitted the channel and LtvAdx has not decided yet. The page also shows a banner with the number of channels pending approval. | Wait. Editing a pending channel does not change its place in the queue. |
| APPROVED | The channel is live and can serve ads. | Get its VAST tag. |
| REJECTED | LtvAdx will not approve the channel as submitted. | Read the note, fix the channel, resubmit. |
| REQUIRES RESUBMISSION | LtvAdx asked for changes. | Make them and resubmit. |
A channel with no status at all is treated as pending.
Until a channel is APPROVED, a request for ads on it gets an empty answer. That is by design, and it is the most common reason a new tag returns nothing.
How you hear about a decision
You get an alert as soon as LtvAdx decides. The alert bell and the Alerts page show it, titled Channel approved, Channel rejected or Channel needs changes, followed by the channel's name. A rejection or change request includes the reviewer's note when one was written. The note is also shown at the top of the channel's edit window.
Resubmit a rejected channel
- Open Channels & Apps and select the channel's row.
- Read the amber box at the top of the window. It says whether LtvAdx rejected the channel or asked for changes, and quotes the note.
- Fix what the note describes on the Identity & Content and Ad Configuration tabs.
- Select Resubmit for Review.
Saving is what resubmits. The status goes back to PENDING and LtvAdx is told the channel is back in the queue. You do not need to contact anyone.
What reviewers look at
The note on your channel is the answer for your case. In general the review is about whether the channel is what it says it is: the name, platforms, store details and content settings should describe a real app or feed you operate. LtvAdx does not publish a checklist or a turnaround time.
Fill in the bundle ID and store address for an app, and the content category and rating. They help the reviewer, and they are also what lets more campaigns match the channel later.
Editing after approval
Once a channel is APPROVED, edits you make, such as a new floor, do not go back to review and the channel stays approved. Only a rejected or sent-back channel returns to PENDING when you save it.
If a channel says Approved but shows no ads
The status column shows the review decision only. A few other things can stop a channel serving:
- LtvAdx may have suspended the channel or your publisher account. The channel can still read Approved. Contact support.
- The tag may use the wrong channel ID.
- There may be no campaign that matches.
Work through No ads on my channel.