Take political ads on your channels

Choose whether your channels take election and issue ads, pick the sponsors and countries you accept, and download your political file.

Election and issue ads are off on every publisher until you turn them on. This page is where you choose to take them, who you take them from, and where. It also holds your political file: a record of every political ad that ran on your channels. Read How political and issue ads work for the rules every political ad follows.

Before you start

You need an Owner, Admin or Manager seat to change anything here.
Think about whether your channels, your audience and your own legal position allow political advertising. Taking a political ad does not remove your own responsibilities under the broadcast or electoral law that applies to you.

Choose how you take them

Open Political Ads.
Under Your choice, pick one: - No political ads. The default. Election and issue ads never run on your channels. - Take political ads. From any sponsor LtvAdx has verified, except the ones you block. - Only sponsors I approve. Each verified sponsor waits for your approval before it can run.
If you chose either of the last two, tick Election ads, Issue ads or both under Which political ads.
Optionally, under Only to viewers in, enter two-letter country codes such as IN, separated by commas. Leave it empty to accept wherever a sponsor is verified.
Under On these channels, tick the channels that may take them. If you tick none, all your channels can. A kids channel is greyed out and never takes political ads.
Select Save.

The change takes effect shortly after you save. Choosing No political ads clears your choices of type.

Decide on sponsors

The Verified sponsors list shows every sponsor LtvAdx has verified, with who paid, the sponsor's legal name, the advertiser, and the countries it is verified for.

Select Approve to let a sponsor run. This is what makes a sponsor eligible when you chose Only sponsors I approve.
Select Block to stop a sponsor running on your channels, whatever your choice above.
Select Clear to remove your decision and go back to "No decision".

What never runs, whatever you choose

Political ads do not run on kids channels, to viewers whose country is unknown, in the countries LtvAdx blocks for political ads (which include the EU, the EEA and the UK), or during election silence periods. See How political and issue ads work.

Your political file

The Political file card lists every political ad delivered on your channels in the dates you pick: the campaign, who paid, election or issue, the channel, dates, impressions, spend and average CPM. It is kept for your regulator's records, such as a broadcaster's political file.

Set the two dates. The page opens on the last 90 days.
Select CSV to download the file.

Your own political campaigns

If you sell political advertising yourself through Direct campaigns, you need to have turned on that kind of political ad here first. Your campaign then asks for the sponsor's details and confirms the disclosure.

If something goes wrong

The page says political ads are not open. Political ads are not switched on for the platform, so none run on your channels. Nothing is needed from you.

"Your seat cannot change political ads settings". Ask an Owner, Admin or Manager.

Nothing has run. Check that you chose to take the kind of ad you expect, that the country matches, and that the channel is ticked or none are. In "Only sponsors I approve", also check that you approved a sponsor.

You want to stop one advertiser. Select Block on its sponsor. For ordinary advertiser blocks, see Brand safety.