Start here as a publisher

Your first week as a publisher in order: verify your email, add a real channel and ad break, test the tag, and ask for go-live.

This is the order to set up a publisher account, matching the Getting started card on your dashboard. Your account begins in a sandbox with sample channels. Nothing you set up serves real ads until LtvAdx approves your account and your channel.

The Getting started card

The card at the top of your dashboard counts five steps, for example "2 of 5 complete", and ticks them for you. Sample records don't count, only things you create. Select Hide to close it. It also disappears once all five are done.

Steps in order

  1. Verify your email address. Open the email LtvAdx sent and select its link. If you can't find it, select Resend link in the yellow banner. See Create your account.
  2. Create your first real channel. Open Channels & Apps, select Add Channel, fill in the form and select Submit for Review. A channel is one TV app or linear feed, and the sample channels in your account don't count. LtvAdx reviews the channel before it can serve. See Add a channel.
  3. Configure an ad break. Open Ad Breaks and select Add Break. See Ad breaks.
  4. Request go-live approval. Select Request go-live in the yellow banner. The card lists this step last, but you can ask as soon as your email is verified. LtvAdx reviews the account. Until it approves, the banner says live ad serving is not unlocked. What stays locked is in Create your account.
  5. Test your VAST tag and confirm impressions. Once the channel is approved, open VAST Tag Generator, copy the tag for your channel and put it in your player. Select Test VAST in browser to check it. The card ticks this step when your first real impression is recorded, and sample delivery doesn't count. If you have no real channel yet, the step sends you to Channels. See Get your VAST tag.

What happens next

When the channel is approved you get an alert. A rejected channel, or one that needs changes, also sends an alert with the reason. Read these on the bell or in the Alert Center.

After the first impression:

If something goes wrong

  • The card never ticks the VAST step. It ticks on a real impression only. Check that the channel is approved and the tag is in your player. See No ads on my channel.
  • The card has disappeared. You selected Hide, or all steps are done. The pages stay in the sidebar.
  • You're stuck. Contact support.

Last reviewed 2026-11-02

Related guides

Contact support