Read your revenue report
See what your channels earned by day, channel and demand source, check delivery by platform, country and break, and export the figures.
The Revenue Report shows what your channels earned, how many ads played and how well they were watched. Use it to check a day or a month, to compare channels and demand sources, and to export figures for your own records. It shows your own money only. It never shows what advertisers paid or LtvAdx's share.
What you are paid is on Payouts. This report is for checking delivery and earnings as they build up. Every metric on this page is defined in What the numbers mean.
Before you start
- You need at least one approved channel with ads playing. See Add a channel.
- All dates are UTC days. Delivery counts refresh about every 5 minutes, so today is always a little behind.
- If your account is still waiting for approval, the report includes sample figures. After approval it shows real delivery only.
Steps
- Open Revenue Report.
- Choose the dates with the picker at the top. Today, 7D, 30D and 90D set the range in one click. Custom lets you pick two dates. The page opens on the last 30 days. A range can be at most 366 days.
- Read the tiles under the picker. They cover the whole range, whichever tab you are on.
- Select a tab to change the view.
- Select Export CSV to download the table you are looking at.
The tiles
| Tile | What it shows |
|---|---|
| Revenue | Your share of billed impressions. |
| Impressions | Valid impressions. Invalid traffic is left out. |
| eCPM | Your revenue per 1,000 billed impressions, leaving out direct-sold impressions, which earn you nothing here. |
| Fill rate | Filled requests ÷ ad requests. The small line under it shows both counts. |
| VCR | Completes ÷ starts. |
| Serving fees owed | The per-impression fee on your direct-sold and own-DSP impressions. |
A dash means there was no delivery in the range. Three dots mean the page is still loading.
The tabs
- Overview. A chart of revenue and impressions by day, and a daily table. Each row has impressions, revenue, eCPM, fill rate, VCR, CTR and serving fees owed. A day's eCPM includes that day's direct-sold impressions. The Total row's eCPM leaves them out, like the tile, and a note under the table says so.
- By Channel. The same columns for each channel. Use it to see which channels earn and which fill.
- By Demand Source. Where the money came from: LtvAdx demand, outside DSPs, and your own direct-sold campaigns and DSPs. A row called Not billed holds impressions that earned nothing. This view has no fill rate column, because ad requests do not belong to a buyer.
- Direct Sold. Only your direct-sold row. Direct-sold campaigns and your own DSPs pay you directly. LtvAdx charges a serving fee per impression, taken from your wallet or netted from your next payout. Manage campaigns under Direct Campaigns.
- By Platform, By Country and By Break. Counts only, with no money: impressions, starts, completes, VCR, clicks, CTR, viewability and invalid traffic. Use them to find where completion or viewability is weak. A row called Unknown platform, Unknown country or Unknown break holds delivery with no value recorded.
- Invalid Traffic. A daily table of all impressions, general invalid (GIVT), sophisticated invalid (SIVT) and the invalid percentage. LtvAdx keeps invalid impressions out of your delivery counts. For what that means for payment, see Traffic quality. This tab has no export button.
Export
Export CSV downloads the table for the tab you are on, for the dates chosen. A file from this page stops at 10,000 rows. If it does, a notice tells you how many rows the file has out of the total. To get every row, use Download Center.
The revenue CSV has more columns than the screen: ad requests, filled requests and unbilled revenue (impressions that were delivered but could not be charged because the advertiser's wallet was empty, and so earned you nothing).
What happens next
Revenue for a day can be adjusted once, when that day is settled early the next UTC day. After that it is final. Payouts are built from settled figures. See Payouts.
If something goes wrong
- No delivery in this date range. There were no valid impressions on those days. Check the dates, then check that your channel is approved and your tag is live.
- Could not load the report. Try again. If it keeps happening, contact support.
- Export failed. Try a shorter range, or use Download Center.
- Impressions times eCPM does not equal revenue. eCPM is worked out from billed impressions, and the total leaves out direct-sold impressions. The By Demand Source view shows the figure for each source.
- A day's eCPM is lower than the total. Expected on days with direct-sold impressions: a day or channel row counts them, the total does not.
- Revenue looks low for a channel with plenty of impressions. Look at the fill rate column on By Channel and at the Invalid Traffic tab, and see Fill rate.