Read Exchange Analytics

Today's view of your seat's requests to LtvAdx: bid rate, bid prices and value, hour by hour and channel by channel.

Exchange Analytics is a quick read of today. It shows what your seat sent LtvAdx since midnight UTC and what LtvAdx did with it. For earlier days, a date range, a CSV, or a split by publisher, use RTB reports.

Everything on the page is your own seat's requests. You never see another seat's, and you never see outside bidders' numbers.

Open the page

1. Open Exchange Analytics.
2. Read the figures along the top and the two charts.
3. Scroll to Channels by bid value to see where the value is.

There is no date control. The page always shows the current UTC day, and the hourly chart shows the last 24 hours. If your seat has sent no requests today, the page says "No exchange data yet" and fills in once the first request is counted.

The figures

The charts and table

• Value of LtvAdx bids by UTC hour (last 24 h) shows the value of bids in each hour of the day.
• LtvAdx bid prices shows the 50th, 75th and 95th percentile bid price, the average, and how many bids fall in each price band. The percentiles show the spread: half of the prices are at or below the p50.
• Channels by bid value lists up to ten channels, highest value first. For each it shows the channel ID, requests, bid rate, average bid and bid value. The bid rate is green at 70% or more, amber at 40% or more and red below that.

How to use it

• A low bid rate on one channel with a healthy rate elsewhere usually means advertisers aren't targeting that channel, or its floor is above what they pay. Open Supply paths for the publisher view.
• A high bid rate with a low average bid means LtvAdx is bidding but not high. Raising your floors will cut the bid rate rather than the price.
• A sudden drop to 0 usually means the seat was switched off, the key changed, or channel IDs in imp.tagid are wrong. See Connect with OpenRTB.

Limits you should know

• There are no wins. Whether a bid won your auction isn't known to LtvAdx, so none of these figures are win rates or revenue.
• The price chart counts bids only. A price LtvAdx had but did not bid, because it was below your floor, is left out.
• Requests that fail before a decision aren't counted. A wrong key, a request with no impression, or an unknown channel ID does not appear here. Refused requests are listed on Supply paths.
• The channel table shows channel IDs, not names. Ask the publisher for the ID of a channel, or use RTB reports by channel, which shows names.

If something goes wrong