Read Supply Paths by publisher
See which publishers' requests LtvAdx bids on, at what price and against what floor, with a plain hint on what to change for each one.
Supply Path Optimisation, shown on the page as Supply paths, is a by-publisher view of the requests your seat sends LtvAdx. It answers one question: for which publishers does LtvAdx bid, and is your floor in the way?
It is not a comparison of different routes to the same inventory. Your seat calls LtvAdx directly, so there is one path, and the page only splits it by publisher. It covers your own seat's requests only.
Steps
- Open Supply Path Optimisation.
- Choose the date range. The page opens on the last 30 days. Days are in UTC.
- Read each publisher's row, ending with What to do.
- Select Export CSV to download the table.
The columns
| Column | What it shows |
|---|---|
| Publisher | The publisher whose channels the requests were for |
| Requests | Your seat's requests for that publisher's channels that reached a bidding decision |
| LtvAdx bid rate | The share of those requests LtvAdx bid on |
| Avg bid CPM | The average price of LtvAdx's bids, per thousand impressions, in US dollars |
| Avg floor | The average floor in your requests that had one |
| What to do | A hint, explained below |
The hints
| Hint | When it appears | What to do |
|---|---|---|
| LtvAdx has no demand here yet | LtvAdx did not bid on any request for this publisher | LtvAdx has no advertiser targeting these channels. Nothing in your integration is wrong. Check again later, or lower the floor if you set a high one. |
| Floors above LtvAdx prices | The bid rate is under 20% and your average floor is higher than LtvAdx's average bid | Lower the floor on those channels. A floor above what advertisers pay turns bids into no-bids. |
| Healthy | Neither rule applies | Nothing needed |
These hints come from two simple rules. They are a prompt to look, not a score. "Healthy" says nothing about fees, quality or revenue.
Refused inbound requests
Below the table, Refused inbound requests lists the requests from your seat that LtvAdx turned away before deciding whether to bid, over the last 7 days, whatever dates you chose above. Each reason has a count and what to fix, then the latest refusals with the time, the imp.tagid and the request ID.
| Reason | What to do |
|---|---|
| Unknown channel (imp.tagid) | Set imp.tagid to the LtvAdx channel ID of a live channel. |
| Channel not allowed for your seat | Your seat may request only the publishers LtvAdx allowed it. Ask LtvAdx to add this one. |
| No impression in the request | Each request needs one imp with a video object. |
| Over your request limit | Your seat sent more requests per second than it is allowed. Slow down, or ask LtvAdx to raise it. |
A request with a missing or wrong key can't be matched to your seat, so it is not listed here. LtvAdx staff can see those.
What the page does not show
- No wins and no money. Whether a bid won your auction is not reported back, and the page shows no payments.
- No refused requests in the table. A request with an unknown channel ID, for a publisher your seat isn't allowed, or over your limit is listed under Refused inbound requests instead. A request with a wrong key appears nowhere on this page. See Connect with OpenRTB.
- No other sellers. You don't see how other exchanges reach the same publishers.
If something goes wrong
| What you see | What to do |
|---|---|
| "No requests from your seat in this date range" | Widen the dates, or check that the seat is switched on. |
| A publisher shows a name of "Unknown publisher" | LtvAdx saw the request but couldn't match it to a publisher record. Contact support. |
| "Could not load" | Try again. If it keeps failing, contact support. |