Group your channels
Bundle channels into a named package so an advertiser can target all of them at once, and see how a group changes where ads can run.
A channel group is a named bundle of your own channels, such as "News channels" or "Kids bouquet". Advertisers can choose the group as one inventory pick instead of selecting each channel. Use groups when you sell channels together.
Steps
- Open Channel Groups and select New Group.
- Enter a Group Name. It is required.
- Add a Description if you want one.
- Tick the channels that belong in the group. A channel can be in more than one group.
- Select Create Group.
To change a group, use the pencil on its card, adjust the name or the ticked channels and select Save Changes. To remove a group, use the bin and confirm with Delete.
How a group affects ads
When an advertiser picks a group for a campaign, the campaign can run on every channel in it. If you add a channel later, a campaign that targets the group can start running on it once the change reaches the ad server. If you remove a channel, it stops.
Advertisers see your groups in the inventory directory, listing only the channels in them that are live. A group with no live channel is not shown.
The group's name and description are shown to advertisers as you write them. Pick names you are happy for a buyer to read.
What deleting a group does
Deleting a group removes the group only. Your channels and campaigns are not touched. A campaign that was targeting the group will no longer match those channels through it.
Good to know
- A group holds only your own channels.
- Groups don't change floors, ad rules or approval. Each channel keeps its own.
- A channel's group names also show as small tags under its name on Channels & Apps.
- Numbers for a whole group are in Multi-Channel Analytics.
- Owner, admin and manager seats can create, edit and delete groups. Other seats see them only.