Describe your inventory to buyers
See what LtvAdx measures on each channel, add the audience facts you report, and preview exactly what advertisers see.
Advertisers browse live channels before they pick where to run. The Inventory page is where you see what they see for each channel, and where you add the facts only you know, such as who your audience is. Use it once a channel is approved and has had some traffic.
What advertisers can see
An advertiser sees a channel only when the channel is approved and live and your publisher account is active. For each channel they see a card made of three kinds of fact, kept apart:
- Measured by LtvAdx. Figures counted from your ad requests and plays. You can't edit them.
- Reported by publisher. What you type on this page, shown as you wrote it.
- Verification. Whether your app-ads.txt line has been found. See Authorized Sellers.
Advertisers never see your floor price, your revenue or your share. Request volumes are shown as a band, not an exact count. A rate or share is hidden until at least 100 requests or impressions are behind it. A demographic value is hidden unless at least 100 households are behind it. A kids channel shows no household figures at all.
Steps
- Open Inventory.
- Choose the channel in Channel.
- Read Status and verification and Measured by LtvAdx (see below).
- In Reported by you, fill in what applies. Every field is optional.
- Check Advertiser's view at the bottom. It shows your unsaved changes exactly as a buyer would see them.
- Select Save. The page says *Saved. Buyers see it now.*
The fields in Reported by you:
| Field | Notes |
|---|---|
| Who the channel is for | Up to 500 characters. The characters < and > are not allowed. |
| Audience type | Consumers, Business, Both, or Not stated. |
| Languages (2-letter codes) | For example en, hi. Up to 10. |
| Gender split (%) and Age split (%) | Whole numbers. Each split can add up to at most 100. Not available on a kids channel. |
| Audience and content notes | Up to 500 characters. |
| Ad breaks an hour | From 0 to 30. What you tell buyers to expect. |
| Longest pod (seconds) | From 0 to 600. |
These are statements to buyers. They are labelled *Reported by publisher*, they are never used to target an ad, and they do not change how ads are served. The break numbers are separate from your Ad Breaks list.
Only owner, admin and manager seats can save. Other seats can read the page.
Status and verification
The first panel shows the verification badge buyers see, and whether the channel is really serving:
| Message | Meaning |
|---|---|
| Serving: a valid ad in the last 14 days | At least one valid ad has played. |
| Ad requests, no valid ad in the last 14 days | Your player is asking for ads but none played. Start with No ads on my channel. |
| No recent traffic | No ad requests in the last 14 days. |
If the channel isn't verified you also see Add the app-ads.txt line, which opens Authorized Sellers.
Measured by LtvAdx
This panel shows what LtvAdx has counted: valid impressions, the share that was invalid traffic, completion rate, platforms, countries, busiest hours and the mix of break types. Each figure says which days it covers. The page says *Nothing yet. Figures appear within an hour of the first ad request.* when there is no data.
For your own view only, the panel also shows unique households over 7, 28 and 90 days, where available. Buyers see these as a band. If you have several channels, a line adds them up for 28 days.
Demand settings
Allow advertisers' audiences on my channels is off until you turn it on, and it applies to all your channels. When it is on, campaigns that target their own retargeting, custom or data audiences can run on your channels. Kids channels and households that opted out are never included. Blocking particular advertisers is on Brand Safety.