Rate your outcomes and upload offline ones

Mark each attributed conversion good or bad with a reason, report the stage it reached, import verdicts from your CRM, and upload outcomes you recorded offline.

The attribution report credits conversions to the ad the household saw last. Only you know which of those conversions were real customers. The Outcomes and feedback panel on the Attribution page (Beta) lets you say so, the way lead feedback works on social platforms: rate each outcome, report the stage it reached in your CRM, and upload outcomes you recorded elsewhere.

Feedback never changes a charge. LtvAdx bills per impression, so a rejected outcome is not a refund. What it changes is what you and others see.

Your report gains Accepted conversions (every conversion you did not reject) and Cost per accepted conversion, which is your spend divided by accepted conversions. It is a figure for reading, not a price.
Publishers see what share of the outcomes on their channels advertisers rejected, once enough are rated, without seeing who rated them.
A channel where many outcomes are marked not real customers is looked at in LtvAdx's traffic-quality review. If that review confirms invalid traffic, the usual credit rules in What invalid traffic means for you apply. That is the only way feedback reaches money.

Rate outcomes on the page

Open Attribution and scroll to Outcomes and feedback.
Pick the dates and, if you like, filter to unrated, good or bad outcomes.
On a row, click the thumbs-up for a good outcome, or choose a reason for a bad one: not a real customer, duplicate, not from our ads, already a customer, cancelled or returned, or other.
Choose a stage if you track one: new, contacted, qualified, converted or lost.
Tick several rows to rate them together with the controls above the table.

Owner, Admin and Manager seats can rate. Analyst and Finance seats read.

Import verdicts from a CSV

Export from your CRM and click Import feedback CSV. Name each outcome by its attribution id (shown when you hover a row), or by the household id and the conversion date, then give quality, reason, stage and value columns as you have them. Up to 20,000 rows; the result says how many were updated, how many were not found and how many were refused, with the reasons.

The same works through the API with an account API key, 500 outcomes per call. Developer details are in the brand lift and attribution guide.

Upload offline outcomes

Some outcomes happen away from your site: a purchase in a store, a signed contract, a phone order. Click Upload offline outcomes with a CSV of occurred_at, household_id, value, type and external_id. For each row LtvAdx looks for that household's last valid impression of your ads in the 30 days before, exactly as the conversion pixel does, and credits the outcome to it. Rows with no such impression are reported back and not stored. A row with an external id is taken once, so you can upload the same file again safely. Up to 10 uploads a day and 20,000 rows each.

The household id is the value your site captured from the conversion pixel. Without it there is nothing to match.

Where the figures show

Attribution page: accepted and rejected conversions, cost per accepted conversion, rejection share by publisher.
Publisher revenue report (the publisher's side): outcome quality, from 10 rated outcomes.
A billing dispute you raise about outcomes shows your ratings in scope to the reviewer.

If something goes wrong

"Give a quality, a reason, a stage or a value": a row in the file had nothing to apply.
"no valid exposure of this household in the 30 days before": the household did not see your ads in that window, or the id is not the one the pixel captured.
"Up to 10 uploads a day": wait until tomorrow, or combine files.