Create and submit an order
Record a contracted buy as an order, send it to LtvAdx for review, and understand what an approved, paused or rejected order means.
An order records a contracted buy: a campaign, an optional seller, a flight and a budget. LtvAdx reviews it before it counts as approved.
Before you start
Create the campaign the order belongs to. Submitting an order for review needs an account that is approved to go live.
Steps
- Open Orders and select New Order.
- Enter an Order Name and pick the Campaign.
- Pick a Publisher / Seller, or leave it on open inventory.
- Add your IO Reference Number if you have one, and choose the currency.
- Enter the Total Budget and an optional Daily Budget.
- Set the Start Date and End Date, and add any notes or terms.
- Select Create Order. It starts as a draft.
- On the order's row, select the send icon (Submit for Review).
What happens next
LtvAdx approves or rejects the order. You get an alert either way. See Alerts.
| Status | Meaning |
|---|---|
| Draft | Saved, not sent. |
| Pending review | Waiting for LtvAdx. |
| Approved | Reviewed. You can pause it. |
| Paused | You paused it. You can resume an order that was approved before. |
| Rejected | The alert gives the reason. Change the order and select Revise & Resubmit. |
| Cancelled, Completed | Finished. |
If you change the campaign, publisher, dates, budget, currency or notes of an approved or paused order, it goes back to pending review. Renaming it or changing the IO number does not.
What an order does and does not control
- A line item that is attached to an order serves only while that order is approved. Attach one with the Order field on the line item's Basic tab. It lists the orders of the line item's campaign.
- A line item with no order is not affected by any order's status.
- The order's publisher, dates, budgets and currency are records. They do not limit delivery. Spend limits are the line item's budgets and the campaign's Total Budget ($).
- You cannot delete an order yourself. Pause it instead.
If something goes wrong
- Your account is pending admin approval. You can keep exploring and setting up drafts, but submitting for review is available once your account is approved.
- Can only submit DRAFT or REJECTED orders for review. The order is already with LtvAdx or approved.
- Delivery is quiet and you are not sure why: Why a campaign is not delivering.