Start here as an ad network

Your first week as an ad network in order: verify, add your DSP seat for review, ask for go-live and read your RTB reports.

This is the order to set up an ad network account. Your bidders connect to LtvAdx as DSP seats, and LtvAdx sends each seat OpenRTB 2.6 bid requests for CTV inventory. You begin in a sandbox with sample data.

The Getting started card

The card at the top of your dashboard lists four steps and ticks them for you. Select Hide to close it. It also disappears once every step is done.

"Add your bidder on DSP Seats" ticks once you submit a seat. "Bidder approved (reviewed by our team)" ticks when LtvAdx approves it: there is nothing for you to do for that step.

Steps in order

  1. Verify your email address. Open the email LtvAdx sent and select its link. If you can't find it, select Resend link in the yellow banner. See Create your account.
  2. Add your first DSP seat. Open DSP Seats and select Add DSP seat. Enter your bidder's endpoint, the authentication header it expects and any other details the form asks for, then select Submit for approval. LtvAdx reviews every new seat before it receives bid requests, and again whenever its endpoint or credential changes. See DSP seats and Connect with OpenRTB.
  3. Request go-live approval. Select Request go-live in the yellow banner. LtvAdx reviews the account. What stays locked is in Create your account.
  4. You do not need to add credits. Ad networks do not top up a wallet: your spend through DSP seats is billed outside it. See Wallet and top-ups.

What decides whether your seat bids

  • The seat must be approved and active.
  • It bids only on channels in your network that have RTB Enabled ticked, and it competes in the open auction behind direct campaigns and deals.
  • Pause or remove a seat on the DSP Seats page. A removed seat can't be turned back on.

Once requests flow

  • Read RTB reports for your bid rate, timeouts, errors and wins. The dashboard shows the last 30 days.
  • Look for private deals in Deals.
  • Invite colleagues in Team and seats. Owners, Admins and Managers can change DSP seats. Owners, Admins and Finance can open the wallet page.
  • Your seat's timeouts raise an alert. See Alerts.

If something goes wrong

  • No bid requests arrive. The seat may be waiting for review, or channels in your network may not have RTB Enabled ticked. Check the status on DSP Seats.
  • You change the endpoint and bidding stops. A changed endpoint or credential pauses bidding until LtvAdx approves it again.
  • You're stuck. Contact support.

Last reviewed 2026-11-02

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